Andrew Fa

Developed mockups and components for the product line, redesigned existing products while preserving UX, and built the first version of the component library and design system. Completed a full overhaul of the flagship product and prepared a detailed VPAT analysis for WCAG 2.1 compliance.

Developed and scaled design systems, layouts, and user flows in client products, and designed UX/UI for CRM systems, corporate communication platforms, and mobile banking. As sole product designer, designed and maintained several products from scratch, including a PropTech product and a B2B analytics platform.

Organized the development and successful migration of a multilingual website from .NET Razor to a CMS, preserving SEO structure. Developed UX scenarios, prototypes, and designs for the user part and admin/employee personal account, and managed content in 10 languages.

R&D employee on the Zakupki360 SaaS, handling email marketing, competitor analysis, SWOT and SEO analysis, and creating landing pages. Set up cross-domain tracking in Google Analytics and Yandex Metrika, and conducted market research and hypothesis testing.

Worked in product marketing, conducting SWOT and SEO analysis, creating project roadmaps, and launching advertising campaigns. Developed design proposals for UI/UX and connected call-tracking and analytics systems.

Managed a team of 2 direct subordinates and up to 3-4 remote contractors, overseeing project management, brand development, media planning, and analytics. Developed brand concepts, websites, and marketing campaigns, and handled trademark registration.

Managed projects, created promotional materials, and handled SEO, contextual advertising, and design. Increased average MAU by 40-50% through overall marketing activity.

Filled company websites and client projects with content, created advertising materials, and handled SEO, contextual advertising, and design. Managed social media groups and implemented cold and warm sales.

Filled the bank website with content, created advertising POS materials, and handled 3D modeling, video editing, and photography. Supported the website and interacted with the contractor for development.

Filled sites with SEO content.

Developed communication concepts for brands, wrote slogans, descriptions, press releases, and scripts for video and audio ads. Worked in tandem with a designer.

Wrote slogans, descriptions, press releases, and scripts for video and audio ads within creative concepts.

Filled the site with content, created advertising printing materials, and supported the site while interacting with the contractor for development.

Completed higher education in Advertising at Moscow University for the Humanities in 2013.