Open to opportunities

Andrew Di Leo

@andrewdileo

Message

I design and test product experiences that improve conversion, retention, and engagement at scale.

Spain

Message

What I'm looking for

I'm looking to improve product experiences through experimentation, user research, and data-driven decisions that increase conversion, retention, and engagement.

At Rakuten TV, I drive growth through large-scale A/B experimentation, increasing TVOD orders and AVOD ad inventory by 11.2%. I’ve improved conversion by 12%, CTR by 15%, and reduced checkout funnel drop-off by 19%.

I translate user research, NPS feedback, and product data into prioritized experiments and product improvements. At AlayaCare, I redesigned core scheduling workflows, reducing time-on-task by 59%, errors by 30%, and onboarding time-to-first-action by 35%.

I also build prototypes and scalable digital experiences using Figma, Framer, Webflow, and HTML/CSS, while helping teams align around design systems, growth strategy, and user-centered decision-making.

Experience

Work history, roles, and key accomplishments

Current

Product Growth Designer

Current

Rakuten TV

Mar 2024 - Present (2 years 5 months)

Drove +11.2% increase in TVOD orders and AVOD ad inventory through A/B experimentation at scale. Increased conversion rates by +12% and CTR by +15% across key user journeys.

A B Testing Experimentation Funnel Analysis AARRR Framework User Research Data Analysis Design Systems

Product Designer

AlayaCare

Feb 2021 - Jan 2023 (1 year 11 months)

Led redesign of 2 core scheduling workflows, improving task completion by -59% and reducing errors by -30%. Conducted 17 interviews and 11 usability tests, driving +18% improvement in workflow efficiency.

User Research Usability Testing Interaction Design Prototyping Figma Framer Design Systems

Web UX Designer

GDL Drawings

Jan 2020 - Dec 2022 (2 years 11 months)

Designed and developed a responsive portfolio website using Webflow and HTML/CSS. Increased session duration by +20% and reduced bounce rate by -25%.

Webflow HTML CSS Responsive Design Content Strategy

Graphic Designer

Cummings Centre

Jul 2020 - May 2021 (10 months)

Delivered omni-channel campaign assets for a non-profit serving elderly audiences. Led UI design for a national conference and maintained WordPress website.

Graphic Design UI Design WordPress Digital Assets