Andrei Piucco

• Led the end-to-end redesign of Rivalry’s payment flow, mapping the existing journey and identifying user drop-off points through behavioral data. Simplified the experience, increasing deposit conversion by 18% within the first month.

• Led the redesign of Rivalry’s home experience to improve user engagement and retention. Created three user personas based on marketing data, conducted interviews

• Co-created a design system from the ground up with the Founder, translating the brand identity into a cohesive product experience through visual language and components. The system supported the launch of a consistent new app experience, later recognized as an App Store Editors’ Choice and selected for display on iPhones in Apple Stores in Berlin.

• Designed and validated Klima’s onboarding exp

• Created brands and visual identities for a wide range of industries, including fintechs, banks, startups and other sectors.

• Developed brand books and brand assets for major companies and startups.

• Collaborated with a cross-functional team of illustrators, motion designers and brand strategists.

• Led concept design, visual development and creative exploration for Samsung and Red Bull.

• Provided art direction and illustration direction across brand campaigns and visual communication projects.

• Collaborated with multidisciplinary creative teams to transform strategic ideas into compelling visual experiences.

• Designed digital visual experiences for integrated advertising and brand campaigns.

• Developed design guidelines to ensure visual consistency across digital and offline media.

• Contributed to advertising campaigns by combining brand design and marketing expertise.

• Designed a new e-commerce experience for BIC®’s new launch, working end-to-end from e-commerce data analysis, information architecture and user flows to wireframes, prototyping, high-fidelity UI and design system components.

• Shaped the visual direction and collaborated directly with the client and development team throughout implementation, creating a modern and intuitive shopping experience

• Created logos, icons, and typographic solutions for digital advertising, print materials and offline campaigns.

• Developed visual design assets aligned with brand identities and creative direction.

• Contributed to the creation of visual communication systems across different brand channels.

Studied Graphic Design developing a multidisciplinary foundation across digital and visual design.

Areas of study included Product Design, UX/UI Design, User Experience, User Interface Design, Design Systems, Digital Design, Brand Identity, Visual Design, Typography and Creative Direction.