Andrea Macalino-Lozada
@andreamacalino-lozad
I build B2B content systems, brand voice programs, and technical marketing assets.
PhilippinesWhat I'm looking for
At AvePoint, I lead the Brand Voice Program, manage the Content Writing Style Guide, and created Brand Guardian, a Copilot-based AI agent for brand governance. I also own ANZ content strategy and produce SEO-aligned blogs, eBooks, case studies, landing pages, EDMs, and video scripts.
Previously at Trend Micro, I shaped and edited technical marketing content, including urgent incident-response assets and joint automotive cybersecurity materials for VicOne. My background also includes university teaching, sustainability research for UNDP, and editorial work across academic publishing, digital marketing, and media.
Experience
Work history, roles, and key accomplishments
Leads the Brand Voice Program end-to-end and owns the company's Content Writing Style Guide. Created and manages Brand Guardian, a Copilot-based AI agent for brand governance, and owns content strategy for the ANZ business unit.
Education
Degrees, certifications, and relevant coursework
University of the Philippines Diliman
Master of Arts, Comparative Literature
2014 - 2018
Pursued a Master of Arts in Comparative Literature as a CHED K to 12 Transition Program Scholar for Graduate Studies and Professional Advancement.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Website
tinyurl.com/amacalinoJob categories
Skills
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