Open to opportunities

Herschel Lili

@herschellili

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Technical and content writer delivering clear, impact-driven communications.

Philippines

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What I'm looking for

I seek roles where I can create clear, user-focused content, collaborate cross-functionally, and contribute to learning or documentation initiatives within a growth-oriented, communicative team.

I am a content and technical writer with over six years of experience creating SEO-optimized blog posts, web copy, user documentation, and internal communications that are on-brand and goal-driven.

I have supported e-learning design, developed user manuals and app guides using Adobe Photoshop and InDesign, and created content strategies that improved online presence and engagement. I have also worked in roles spanning chief of staff and learning & development, turning data into dashboards and managing communication during critical incidents.

I take pride in producing clear, accurate, and user-focused content, collaborating cross-functionally to align communications with business goals and ensure timely delivery of high-quality materials.

Experience

Work history, roles, and key accomplishments

Current

Learning and Development Assistant

Current

BSA Solutions, Inc.

Jan 2025 - Present (11 months)

Supported design and development of e-learning courses and training materials for the company's LMS, drafted incident response communications, and measured training effectiveness through surveys to improve learning outcomes.

E Learning LMS Instructional Design Internal Communications Infographics Training Evaluation Knowledge Management

Chief of Staff

BSA Solutions, Inc.

Jun 2024 - Dec 2024 (6 months)

Organized off-sites and strategic workshops, managed stakeholder communications, and oversaw the ISO 27001 project lifecycle while producing dashboards and reports to inform leadership decisions.

Project Management ISO 27001 Reporting Workshop Facilitation Data Analysis Strategic Planning

Content Writer

Remote Staff PH

Sep 2022 - Jun 2024 (1 year 9 months)

Created SEO-optimized blog posts and guest articles to grow organic traffic and developed content strategies to align brand messaging with audience engagement goals.

seo writing Content Strategy Editing Keyword Research Brand Voice CMS

Technical Writer

Auksilyo Professionals, Inc.

May 2020 - Jun 2022 (2 years 1 month)

Designed user manuals and app guides using Adobe Photoshop and InDesign, collaborated with SMEs to ensure technical accuracy, and delivered high-quality documentation on schedule.

Technical Writing adobe indesign Adobe Photoshop Documentation SME Version Control

Technical Writer

Blueberry Digital Labs

Oct 2019 - May 2020 (7 months)

Developed user-friendly templates for reports and documentation and worked with technical editors and stakeholders to improve accessibility and consistency.

Templates Documentation Accessibility Technical Editing UX Writing

Accounts Associate - Social Media

Bigseed Public Relations

Jun 2019 - Oct 2019 (4 months)

Managed social media content calendars and daily account operations, curated multimedia content, and engaged communities to maintain brand presence and relevance.

Social Media Management Community Engagement Content Creation Copywriting

Online ESL Instructor

ECC Foreign Institute of the Philippines

May 2018 - Jun 2019 (1 year 1 month)

Taught English to Japanese students across proficiency levels, tailored lessons to individual needs, and maintained detailed progress records to support student improvement.

TESOL Lesson planning Classroom Management

Blog Coordinator

ClickableBrand Inc.

May 2017 - Feb 2018 (9 months)

Led a team of blog coordinators, managed client communications, assigned topics, and produced campaign reports highlighting performance and insights.

Content Management Team Leadership Client Communication Reporting Social Media

Education

Degrees, certifications, and relevant coursework

University of San Jose-Recoletos

Bachelor of Arts, English

2013 - 2017

Grade: Magna Cum Laude

Graduated Magna Cum Laude with a Bachelor of Arts in English, focusing on writing, editing, and communication for professional and technical contexts.