At SEVENX GAMING, I led the marketing strategy in Brazil across digital, affiliates, CRM, content, and branding, with a focus on acquisition and retention.
At Bell Ventures / Bandbet, I structured the marketing operation from the ground up, defining its processes, KPIs, and governance. I also led campaigns across TV and digital and supported product launches in sports, casino, and promotions.
At Control F5, I helped build an iGaming services hub and worked across commercial, marketing, and technology initiatives. My work included developing new services, building partnerships, and supporting operators with technology projects involving CRM, integrations, back office, and anti-fraud systems.
Today, I work as Head of Sales for the Mia Pipol group, supporting gaming operators with strategic marketing in Latin America. I bring marketing, sales, technology, and data together to develop acquisition and retention operations.
