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Ana Vasconcelos

@anavasconcelos

Creative Operations Manager at ElasticStudios, producing fashion and e-commerce photography and video for web and social.

Portugal

Message

At ElasticStudios, I co-founded a creative production studio specializing in photography and video for fashion and e-commerce brands. I define campaign concepts and content direction, then produce and deliver content for client websites and Instagram.

At adidas Digital Hub, I managed Digital Asset Management activities and delivery of Amazon A+ Content and technical product imagery, including approximately 5,000 banners. I also created an automated process to rename and organize image files, reducing manual workload.

At Farfetch, I led creative operations for luxury fashion e-commerce accounts including Harrods, Thom Browne, AMI Paris, and JW Anderson. I coordinated campaign delivery across digital channels and contributed to Lean and continuous improvement initiatives that increased operational efficiency by 30%.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Creative Operations Manager

Current

ElasticStudios

Aug 2024 - Present (2 years 2 months)

Co-founded a creative production studio specializing in photography and video content for fashion and e-commerce brands. Defined campaign concepts and content direction, managed client projects, and coordinated freelance teams and production timelines.

Creative Direction Content Production Photography Video Social Media Project Management Client Management Budgeting Scheduling Vendor coordination

Creative Operations Delivery Manager

Farfetch

May 2018 - Jul 2024 (6 years 2 months)

Served as main point of contact for brand partners on production and assortment topics. Coordinated campaign asset delivery across multiple channels and led creative operations for luxury fashion e-commerce accounts.

Creative Operations Campaign Management Brand Management Vendor Management Budget Management Ecommerce Luxury Fashion

Production & Operations Lead

Farfetch

May 2015 - Apr 2018 (2 years 11 months)

Led production operations for luxury fashion e-commerce brands, coordinating cross-functional teams of ~20 people. Managed international production and studio operations, including large-scale photoshoots in Los Angeles.

Production Operations Team Leadership Project Management Work Flow Planning Quality Control Process Improvement

Production Planner

Farfetch

Jan 2013 - Apr 2015 (2 years 3 months)

Established production planning processes across Portugal and US teams. Developed KPI frameworks and operational reporting systems, and partnered with Kaizen Institute on Lean initiatives.

Production Planning KPI development Lean Kaizen Process Improvement Reporting Resource Allocation

Controller

Diviminho

Jan 2010 - Dec 2013 (3 years 11 months)

Managed project cost control, reporting, and operational analysis. Supported ERP implementation and negotiated customer contracts.

Cost Control Reporting ERP Contract Negotiation Financial Analysis

Planning Manager

Schréder Iluminação

Jan 2009 - Dec 2010 (1 year 11 months)

Implemented ERP planning modules and workflow improvements. Supported production optimization and supplier planning processes.

ERP Planning Workflow Improvement Production Optimization Supplier Planning Lean

Logistics Coordinator

Faurecia

Jan 2008 - Dec 2009 (1 year 11 months)

Managed logistics operations and warehouse coordination for automotive manufacturing. Led and supervised operational teams across 24/7 production environments.

Logistics Warehouse Management Team Leadership KPI Tracking Lean

Lean & PC&L Improvement Specialist

Delphi Grundig Automotive Systems

Jan 2007 - Dec 2008 (1 year 11 months)

Applied Lean and Six Sigma methodologies to improve operational processes. Standardized workflows and reduced inefficiencies across logistics and production.

Lean Six Sigma Process Improvement Workflow Standardization Logistics Production

Digital Asset Project Manager

adidas Digital Hub

Managed Digital Asset Management (DAM) activities supporting global e-commerce content operations. Led production and delivery of Amazon A+ Content and technical product imagery, and streamlined digital asset workflows.

DAM Ecommerce Content Production Project Management Stakeholder Management Process Improvement Automation