Filipa Martins

I’m a career-switcher with 10+ years of cross-functional leadership across London and Lisbon, delivering complex, high-stakes projects on time and within budget. I’m at my best bridging technical and creative teams so strategy turns into measurable product and operational outcomes.

In my current work, I manage the full lifecycle of digital content projects for up to 12 clients annually, translating briefs into actionable production plans and aligning creatives and technical partners around clear deliverables. I consistently deliver high-quality outcomes even with constrained budgets and lean crews, using resourcefulness and operational efficiency to keep execution smooth.

At 99ads, I led up to 12 concurrent brand projects with a 100% on-time delivery rate under aggressive deadlines. By implementing Agile Scrum/Kanban, I cut delivery cycles from 15 to 7 days and reduced production errors by ~30% through redesigned internal workflows, while minimizing revision rounds through structured feedback loops.

Before product-focused leadership, I built deep creative production expertise as a photographer, content creator, location scout, and production assistant—scouting locations, directing shoots, and ensuring the creative vision maps to practical, on-brief delivery. I also recently completed a Product Management & AI Bootcamp at AllWomen to strengthen my product strategy, user research, roadmapping, and Generative AI integration for product workflows.