Looking for a job

Ana Varava

@anavarava

Message

I shape corporate identities, executive presence, and luxury-media brands across international markets.

Germany

Message

What I'm looking for

I'm looking for executive advisory, consulting, and senior brand strategy roles where I can shape corporate identity, executive presence, brand positioning, and strategic narratives across international markets.

I've led editorial and brand direction for L’Officiel Ukraine for 14 years, shaping its identity, positioning, editorial voice, and audience engagement across national and international markets.

I also launched L’Officiel Austria and now advise international clients on corporate brand strategy, executive image, narrative architecture, and reputation across fashion, media, and lifestyle.

Experience

Work history, roles, and key accomplishments

Independent Brand & Image Strategy Consultant

International Clients

Advising individuals and organisations on brand positioning and executive image strategy. Developing strategic brand frameworks for fashion, media, and lifestyle projects.

Brand Strategy Executive Presence Corporate Identity Narrative Strategy Reputation Management

Founder / Launch Director

L'Officiel Austria

Led market entry and brand launch strategy for a new regional edition of a global media brand. Defined brand positioning within the Austrian and Central European luxury landscape and built editorial structure from inception.

Market Entry Strategy Brand Positioning Editorial Structure Cross border Coordination Luxury Market

Editor-in-Chief & Brand Director

L'Officiel Ukraine

Led full editorial and brand direction of a leading international fashion and lifestyle publication. Developed brand identity, positioning, and editorial voice across multiple platforms, and managed brand perception and audience engagement.

Editorial Strategy Brand Identity Content Direction Luxury Branding Audience Engagement Stakeholder Management