I’m interested in opportunities across digital marketing, brand management, marketing strategy, performance marketing and data analysis, consulting, and content creation. I’m particularly interested in roles where I can combine creativity, strategic thinking, and data-driven decision-making.
AS
Open to opportunities
Ana Sofia
@anasofianicolau
Management graduate & incoming MSc in Marketing with experience in retail media, marketing strategy, project coordination & performance analysis.
PortugalWhat I'm looking for
At Worten, I managed full-cycle retail media campaigns for over 50 international brands, coordinating delivery across cross-functional teams and translating performance metrics into impact insights. I've also developed retail media guidelines, pitch and reporting templates, and an onboarding guide to strengthen process standardization and knowledge transfer.
Through NOMA Marketing and Strategy Consulting, I conducted benchmarking and risk analysis and delivered strategic recommendations to improve client positioning.l
I'm completing an International MSc in Management with a specialization in Marketing at Católica-Lisbon SBE, following a BSc in Management from Nova SBE and an exchange semester at HEC Montréal. I bring experience leading fundraising events, supporting recruitment, and representing Nova SBE as an ambassador.
Experience
Work history, roles, and key accomplishments
WO
Retail Media Trainee
Worten
Sep 2025 - Sep 2026 (1 year)
Managed full-cycle retail media campaigns, ensuring efficient execution and on-time delivery with over 50 international brands. Analyzed performance metrics and developed guidelines and templates to improve process standardization.
Education
Degrees, certifications, and relevant coursework
Católica Lisbon School of Business and Economics
Master of Science, Management
2026 - 2028
Pursuing an International MSc in Management with a specialization in Marketing, taught in English.
Nova School of Business and Economics
Bachelor of Science, Management
2022 - 2025
Grade: 16/20
Earned a Bachelor of Science in Management, taught in English, with a final GPA of 16/20.
HEC Montréal
Exchange Semester, Management
2024 - 2024
Completed an exchange semester during the Bachelor's program, taught in English.
ER
Escola Secundária Pinheiro Rosa
High School Diploma, Science and Technology
2019 - 2022
Grade: 19.4/20
Completed the Science and Technology Course with a final GPA of 19.4/20, receiving the Excellence & Merit Diploma.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
PortugalAuthorized to work in
Social media
Job categories
Marketing AssistantMarketing AssociateCommunications AssistantCommunity ManagerMarketingBrand AssistantAssistant Brand ManagerBrand StrategistContent StrategistAssistant Marketing ManagerMedia AssistantPublic Relations AssistantManagementMedia PlannerMarketing AnalystProject ManagerEvent ManagerWriterContent WriterCreative Writer
Skills
Communication SkillsProject ManagementMarketing StrategyMarketing AnalyticsMarketing OperationsMarketing PlanningPlanningRetail MediaDigital MarketingCampaign ManagementPerformance AnalysisReportingBenchmarkingRisk AnalysisStrategic RecommendationsMicrosoft OfficeExcelCanvaGoogle WorkspaceSocial MediaEvent PlanningTeam Leadership
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