Open to opportunities

Ana Hubanova

@anahubanova

I create brand identities, digital products, and campaigns that grow audiences and conversions. I am curious, creative and collaborative.

Switzerland

Message

What I'm looking for

I'm looking to create impactful brand identities, digital products, and marketing campaigns, combining UX research, visual communication, and hands-on product design.

Multidisciplinary designer working across brand identity, UI/UX and illustration. I start work by asking why before deciding how.

Work spans startups, agencies and international clients, from full brand systems to apps that made it past the prototype stage.

Ask me about typography only if you have time.

Experience

Work history, roles, and key accomplishments

Current

UX Designer and Art Director

Current

ADCONNECT

Jul 2025 - Present (1 year 1 month)

Contributed to the UX of a job platform and led advertising campaigns for companies in the DACH region through creative art direction, video production, graphics, and text creation. Completed over 1,300 design tasks in one year, supporting more than 100 clients including Porsche and Roche.

UX Design Art Direction Video Production Graphic Design Advertising Google Ads Social Media Marketing

Brand and Social Media Manager

XWP

Jun 2021 - Sep 2025 (4 years 3 months)

Increased brand awareness by 55% across all platforms through strategic management of brand assets and social media channels. Boosted website traffic by 45% by creating engaging blog and website illustrations and contributing to the portfolio on Dribbble.

Brand Management Social Media Marketing Illustration Web Design Dribbble

Freelance Graphic Designer

99designs.com

Jun 2015 - Jan 2025 (9 years 7 months)

Created print and digital design assets including corporate identity, branding, t-shirt designs, illustrations, and web design. Collaborated with global clients daily, interpreting creative briefs and delivering over 150 design contests and 250 client projects.

Graphic Design Branding Illustration Web Design Client Communication

Marketing Designer

ProgressFactory

Jan 2020 - Jan 2021 (1 year)

Developed marketing campaigns and print materials for multiple brands. Enhanced social media presence for 12 brands, increasing engagement metrics by an average of 37%.

Marketing Campaigns Print Design Social Media Management Branding

Web Designer

influencer.bg

Redesigned the corporate website for a leading marketing agency, developing a cohesive corporate identity and designing engaging homepage and blog layouts. Improved the influencer form usability, leading to a conversion jump of more than 50% in form registrations.

Web Design Corporate Design Usability

Brand Identity Designer

Mother Owl

Designed the full brand identity for an innovative baby product company as a bachelor thesis project. Delivered a comprehensive brand book, two marketing campaigns, and prototypes for an e-commerce website and mobile app.

Brand Identity Marketing Campaigns E commerce Design Mobile App Design

Brand and UX Designer

floatz.ai

Created brand identity, responsive web design, and UX research for a Swiss AI startup. Conducted user journey mapping, UX research using the JTBD framework, and competitive analysis, supporting successful pre-seed fundraising and community growth to 5,000 members in 3 months.

Brand Identity Responsive Design UX Research User Journey Mapping Competitive Analysis

Founder and Product Designer

gaebli.ch

Led the full concept and development of an app for giving away items for free, overseeing product design, brand identity, visual communication, and marketing strategy. Contributed to frontend development using React Native, with the app released on Google Play and App Store, reaching 70 users in the first month.

Product Design Brand Identity visual communication Marketing Strategy React Native Frontend Development

Education

Degrees, certifications, and relevant coursework

New Bulgarian University

Bachelor of Arts, Graphic Design

2015 - 2019

Pursued a Bachelor of Arts in Graphic Design, covering composition, typography, color theory, web design, design thinking, and design and marketing frameworks.