Open to opportunities

Stefany Hofer

@stefanyhofer

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Art director and graphic designer crafting concept-driven visual campaigns with measurable impact.

Switzerland

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What I'm looking for

I seek a creative role where I lead concept-driven campaigns, collaborate cross-functionally, mentor teams, and deliver measurable engagement while working in a culturally diverse, design-forward environment.

I am an art director and graphic designer with broad experience across print, digital and new media, holding a Bachelor of Science in Advertising. I translate complex briefs into strategic, visually compelling campaigns, working end-to-end from concept to final delivery.

At Saatchi & Saatchi Zürich I specialized in campaigns for major tobacco-related brands, adapting visuals for multilingual local markets and collaborating cross-functionally to balance brand guidelines with creative innovation. I am highly proficient in Adobe Creative Suite, Figma and Sketch and integrate generative AI tools like Midjourney into concepting workflows.

My background includes content creation for social, web and broadcast, print production, and identity work for clients across industries; I have also led small teams and freelance projects where I elevated brand storytelling and audience engagement. Practical production skills—photo editing, video editing, and live-show graphics—complement my conceptual strengths.

I bring strong conceptual thinking, creative problem solving and the ability to manage multiple projects under tight deadlines, seeking opportunities to drive design with depth, cultural sensitivity and measurable engagement.

Experience

Work history, roles, and key accomplishments

Art Director

Saatchi & Saatchi Zürich

Sep 2022 - Jun 2025 (2 years 9 months)

Led visual and strategic design for advertising campaigns for Philip Morris brands (IQOS, Veev, ZYN, Marlboro, Chesterfield), translating briefs into multilingual print and digital assets that improved local audience engagement.

Art Direction Adobe Creative Suite Figma

Director of Tiny Human Development

Personal (Parental Leave)

Apr 2019 - Aug 2022 (3 years 4 months)

Managed intensive hands-on care, logistics and team coordination for a household team of two, developing crisis management, multitasking and negotiation skills under high-pressure conditions.

Project Management Crisis Management Multitasking Team Leadership Time Management

Graphic Designer

CNNMoney Switzerland

Oct 2018 - Feb 2019 (4 months)

Managed social media, website and newsletter content, produced live-show graphics and edited video assets to support broadcasts like The Swiss Pulse and improve viewer experience.

Graphic Design Video Editing Dalet Mailchimp Social Media

Graphic Designer

EF Education First

Apr 2018 - Sep 2018 (5 months)

Prepared print-ready files and supported design of brochures, posters and marketing materials for global markets, ensuring production quality and brand consistency.

Print Production Adobe Creative Suite Marketing Collateral Prepress Brand Consistency

Freelance Graphic Designer

Various Companies

Oct 2016 - Feb 2018 (1 year 4 months)

Delivered corporate identity, website and trade-show design services to clients, improving brand presence and social media engagement for firms like Pico Digital and Rockpaperbrands.

Brand Identity Web Design Social Media Strategy Adobe Creative Suite

Graphic Designer

UNITAR

Mar 2016 - Aug 2016 (5 months)

Designed an illustrated series translating gender-related quotes into visual narratives and developed a monthly content marketing plan to boost visibility and engagement.

Illustration Content Marketing Visual Storytelling Adobe Creative Suite

Graphic Designer

Schwegler

Feb 2015 - Feb 2016 (1 year)

Refreshed corporate identity and modernized the brand's visual language while developing a digital-first advertising strategy to expand consumer reach and engagement.

Brand Refresh Advertising Strategy Adobe Creative Suite Visual Design

Graphic Designer

ETA Manufacture Horlogère

Sep 2014 - Jan 2015 (4 months)

Designed print and advertising materials including large-scale posters and magazine ads, and assisted in art direction for product photography to support marketing campaigns.

Print Ads Art Direction Photography Adobe Creative Suite Layout Design

Graphic Designer

Expand

Dec 2013 - Aug 2014 (8 months)

Created and implemented a corporate identity aligned with company values and provided design consulting to improve websites and advertising strategies for better market presence.

Consulting Web Design Advertising Strategy Adobe Creative Suite