Open to opportunities

Anagha Ghosh

@anaghaghosh

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Content & digital marketer who turns storytelling into measurable growth.

India

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What I'm looking for

I’m looking for a growth-focused marketing role where storytelling and performance work together—owning campaigns end-to-end, collaborating across teams, and using analytics to improve conversion, engagement, and community. I thrive in fast, challenge-driven environments.

I’m an extroverted, creative, challenge-loving Content & Digital Marketer with 5+ years of experience across e-commerce, edtech, alco-bev, pet care, spirituality, and small-business brands. I blend content strategy, social media/community management, and performance marketing to drive measurable growth in revenue, engagement, and community—hands-on from ATL/BTL activations and experiential events to SEO blogs, landing pages, and high-conversion campaigns.

In my recent work, I’ve helped deliver devotional campaigns that aligned hooks, stories, and propositions to user cohorts—achieving 10%+ conversion rates—while scaling more than ₹1 crore in revenue for new events through repeatable campaign systems. I’ve also grown social media by 40% via strategic content, increased page engagement by 25%, boosted event reach and engagement by 30% through influencer-driven campaigns, and improved organic traffic by 30% with SEO-rich content. My core philosophy is that I’m a “jack of all trades” who brings versatility, adaptability, and strategic thinking to every project—so I can execute, optimize, and keep learning as fast as the market.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

Apps for Bharat

Mar 2025 - Present (1 year)

Wrote devotional campaign narratives for domestic and international audiences, aligning hooks and propositions to user cohorts and achieving 10%+ conversion rates. Built repeat-vs-new cohort content systems and contributed to scaling ₹1 crore+ in revenue for events including Bada Mangal, Pitru Paksha, Sawan, Kaal Bhairav Jayanti, and Mahashivratri.

Content Strategy Conversion Rate Optimization Marketing Analytics

Digital Marketer

The Cocktail Story

Nov 2024 - Mar 2025 (4 months)

Managed LinkedIn, Instagram, and Facebook for an experiential and digital marketing agency, owning content calendars, creation, and community engagement. Grew social media by 40%, increased page engagement by 25%, and boosted event reach and engagement by 30% via influencer-driven campaigns, driving 20% growth in brand visibility through ATL/BTL activations.

Social Media Marketing Community Management Content Creation Influencer Marketing Campaign Execution Performance Tracking

Content Writer

Digiworq Solutions

Jul 2024 - Sep 2024 (2 months)

Created website copy and SEO-focused blogs for multiple clients, conducting keyword research to improve search rankings and organic traffic. Coordinated with clients and development teams on content structure and basic UI/UX layouts and planned information architecture to support business and user goals, resulting in a 30% organic traffic boost for 6 clients.

SEO Copywriting Keyword Research Content Information Architecture Content Planning Basic UI UX Alignment

Digital Marketing Consultant

Pawsindia

Jan 2024 - Feb 2024 (1 month)

Promoted a pet insurance offering through partnerships with pet clinics and doctors, creating pitch decks and outreach workflows. Conducted cold calls to map journey gaps and gather feedback, collaborated with stakeholders to accelerate claims processing, and supported onboarding through proactive communication; partnered with 1 clinic in Mumbai and resolved claims for 7–8 clients per month while

Partnership Development Cold Calling Claims Processing Stakeholder Management Customer Onboarding

Digital Marketer

Lilium International

Jun 2023 - Dec 2023 (6 months)

Managed digital launch and demand creation for a spice brand in Nigeria, performing competitive analysis and planning social media campaigns. Ran Meta Ads with a ₹20,000+ monthly budget, improving CTR by 15% and lowering CPC, while delivering a 37% increase in user engagement and contributing to a 200x sales increase in the first quarter; also expanded the vendor network from 3–4 to 15–20 across m

Meta Ads Management And Social Media Campaigns Competitive Analysis Demand Generation Performance Marketing ROI Optimization Event Promotion

Program Associate

Pratham Education Foundation

Nov 2022 - Jun 2023 (7 months)

Managed Facebook, Instagram, and YouTube for an education initiative promoting teacher trainings, online classes, and student-facing programs through planned calendars and creative content. Created storytelling-led series and campaigns, designed teacher-training decks, hosted sessions on YouTube Live, and coordinated daily online classes for grades 8–12; improved follower engagement by 7% per mont

Social Media Management Program Coordination Volunteer coordination

Content & Social Media Marketer

MyBiznis

Jun 2021 - Oct 2021 (4 months)

Handled social media (especially Instagram and Facebook) for a small-business enablement platform by designing content calendars, writing posts and captions, and ideating content formats. Collaborated with influencers and app users to create UGC and podcasts, managed end-to-end podcast logistics, and wrote SEO blogs; increased subscriber engagement by 39%, grew the follower base by 100%, and impro

Community Growth Influencer Collaboration UGC & Podcasting