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Ana Cristina Lopez Varon

@anacristinalopezvaro

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Growth operations specialist at Ozzie Way who redesigned the website around customer profiles and decision stages.

Colombia

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What I'm looking for

I'm open to remote opportunities in Growth Operations, Marketing Operations, Customer Journey, Process Improvement, and Project Coordination.

At Ozzie Way, I led marketing operations and customer journey improvements, including a redesign of the company website around user profiles and decision stages. I also implemented AI-assisted workflows for Genuine Student documentation.

I researched audience behavior to refine content, communication, and acquisition strategies, and supported initiatives that generated up to 344 monthly WhatsApp inquiries. My work also included CRM workflows and support for visa application quality assurance and admissions operations.

Earlier, I managed software implementation projects at Comfenalco Valle delagente and led software quality assurance teams at Q-Vision Technologies. Across those roles, I worked on process improvement, requirements, testing, and project delivery in regulated and financial services environments.

Experience

Work history, roles, and key accomplishments

Marketing Operations & Customer Journey Specialist

Ozzie Way

Feb 2023 - Sep 2026 (3 years 7 months)

Key Responsibilities
• Lead marketing operations and customer journey improvements.
• Manage CRM workflows and operational platforms, including ActiveCampaign and ManyChat,
• Support visa application quality assurance and admissions operations.
• Research audience behavior and optimize communication and acquisition strategies.

Selected Achievements
• Redesigned the company website into a customer

Personal goal pursuit

Career Break

Oct 2020 - Feb 2023 (2 years 4 months)

Intentional career break following a major personal and professional transition, including exploration of independent projects and reassessment of long-term professional goals.

Project Manager

Comfenalco Valle delagente

Dec 2014 - Sep 2020 (5 years 9 months)

Key Responsibilities
• Managed software implementation projects using both traditional and agile methodologies.
• Conducted business process analysis and coordinated stakeholders across technology and business areas.
• Led requirements engineering, quality assurance, and continuous improvement initiatives.

Selected Achievements
• Led the implementation of a government-regulated housing subsidy pl

Quality Leader

Q-Vision Technologies

Sep 2010 - Dec 2014 (4 years 3 months)

Key Responsibilities
• Led software quality assurance teams across banking and financial services projects.
• Managed quality strategies, risk assessments, and continuous improvement initiatives.
• Coached and developed quality teams while coordinating client-facing quality activities.

Selected Achievements
• Rebuilt and strengthened the quality teams, implementing improved testing methodologies

Quality Analyst

Finding SQA

Jun 2008 - Sep 2010 (2 years 3 months)

• Performed software quality assurance activities, requirements analysis, and testing activities.
• Supported implementation projects within education subsidy and insurance service environments.
• Progressed into leadership and client-facing responsibilities while contributing to process improvement initiatives.