At eCommerce Institute, I manage digital content and performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads. I’ve kept CPL at $1.52, below the established $1.92 target, and created Looker Studio reports to monitor performance.
At VTEX, I worked on full-funnel demand generation, combining paid media with CRM integration to support MQL delivery at regional events. I restructured campaigns, reallocated budgets, and implemented creative testing frameworks, reducing cost per acquisition by 80% and increasing lead volume by more than 90%.
At IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis, I coordinated marketing materials, approvals, and deliveries with internal teams and external suppliers. I was responsible for reviewing and approving 325 event signage pieces.
