joao pedro macedo
@joaopedromacedo
Extroverted marketing professional with strong content creation skills.
BrazilWhat I'm looking for
I am an adaptable and extroverted professional with a passion for marketing and content creation. With extensive experience across various digital channels, I excel in crafting engaging narratives that resonate with audiences. My journey began at the Pontifical Catholic University of Campinas, where I pursued law, but my true calling emerged in the field of advertising and communication. I graduated from ESPM with a major in Advertising & Propaganda, where I honed my skills in marketing strategies and communication planning.
Throughout my career, I have been fortunate to lead impactful projects, such as being ranked among the Top 5 Marketing Projects in the JTI “Make It Bright” Challenge. As the Founder and Director of Reconceito Agency, I coordinated social media campaigns for political figures, creating multimedia content that effectively communicated their messages. My role at Telefônica Brasil (Vivo) further solidified my expertise in content creation, where I developed educational materials and enhanced internal communication strategies, ensuring seamless collaboration across departments.
Experience
Work history, roles, and key accomplishments
Bibliotech Management
Telefônica Brasil (Vivo)
Jan 2023 - Present (3 years 5 months)
Created and curated educational content on smartphones and electronics, producing articles, videos, and live-stream programming. Conceptualized and produced digital materials such as blog posts, infographics, and tutorial videos to enhance engagement on internal and external channels.
Founder & Director
Reconceito Agency
Jan 2022 - Present (4 years 5 months)
Coordinated social-media campaigns on Instagram Reels and TikTok for political figures. Developed multimedia content including articles, blog posts, social-media graphics, and short-form videos for public-office campaigns and institutional branding.
Education
Degrees, certifications, and relevant coursework
Pontifical Catholic University of Campinas (PUC-Campinas)
Bachelor's program, Law
2017 - 2021
Attended four semesters of the Law program, gaining foundational legal knowledge. Focused on understanding legal principles and their application.
Instituto INEXH
Course, Communication Planning
2017 - 2017
Completed a specialized course in Communication Planning, enhancing skills in strategic communication development. Focused on practical applications for effective communication campaigns.
ESPM - School of Advertising and Marketing
Bachelor of Social Communication, Advertising & Propaganda
2014 - 2016
Activities and societies: Ranked among the Top 5 Marketing Projects of the JTI “Make It Bright” 2018 Challenge. Participated in J. W. Thompson Media Challenge, Unilever Marketing Plan, and Twitter Digital Challenge.
Majored in Advertising & Propaganda, developing expertise in communication strategies and content creation. Engaged in academic projects with major brands like Heineken, Gucci, and Ambev.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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