Through independent e-commerce analytics projects, I’ve turned messy transactional and behavioral data into insights on profitability, conversion, delivery times, and customer satisfaction. I cleaned and joined datasets, analyzed the results, and translated findings into business recommendations.
For my e-commerce profitability analysis, I used Excel, Power Query, and SQL to calculate revenue, customer lifetime value, and conversion metrics, then presented them in an interactive Looker Studio dashboard. I also analyzed delivery times and customer satisfaction in Python, using visualizations to communicate logistics findings to non-technical audiences.

