Amy Townend

I am a detail-oriented analyst with hands-on experience building, launching, and optimizing paid social campaigns across Meta, TikTok, Reddit, Snapchat, and X. My work focuses on strategic testing, performance optimization, and translating complex datasets into actionable recommendations that drive measurable growth.

At Red Ventures I managed a significant portion of team budgets and delivered 2× growth through A/B testing and continuous optimization, while automating reporting and QA workflows using SQL, Python, and Excel. I prioritize accuracy and efficiency to free time for strategic execution.

In prior roles I analyzed large-scale public sentiment and policy datasets, using Tableau, R, and Excel to create visualizations that informed client decisions and policymaker recommendations. My analyses contributed to improved engagement, client retention, and new client acquisition.

I bring strong quantitative training from my Economics degree, practical technical skills, and a collaborative approach to communicating insights across cross-functional teams. I seek roles where I can continue improving campaign performance, automate analytics, and influence data-driven marketing strategy.