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amrutha kuduva

@amruthakuduva

Senior Product Designer at Namma Yatri, designing ride booking and driver matching for a zero-commission platform serving 10M+ users.

Canada

Message

At Namma Yatri, I design end-to-end ride booking and driver matching flows for a zero-commission platform serving 10M+ users. I address trust gaps such as cancellations and real-time tracking, and built a multi-theme design system used by 40+ engineers and designers.

I also used Claude Code to vibe code a design QA workflow, improving UI consistency and contributing through GitHub. At ProjectBoard, I redesigned a virtual science fair platform through research, prototyping, and testing, increasing engagement by 30%.

At Juspay Technologies, I redesigned payment and checkout flows and led the design of Juspay Studio from concept to launch; it acquired 45+ enterprise clients within its first quarter. Earlier, I launched gamification features in the Compass app at XOXODAY and co-facilitated client design sprints at Parallel Labs.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Namma Yatri

Jan 2024 - Present (2 years 9 months)

Designed end-to-end ride booking and driver matching flows for a zero-commission platform serving 10M+ users, improving reliability and reducing drop-offs. Built and scaled a multi-theme design system used by 40+ engineers and designers.

User Experience Interaction Design User Interface Wireframing Design Systems Motion Design UX Writing Accessibility Figma Claude Code GitHub

Product Designer

ProjectBoard

Nov 2022 - Dec 2023 (1 year 1 month)

Redesigned ProjectBoard's virtual science fair platform through research, prototyping, and testing, increasing engagement by 30%. Simplified complex user journeys for students, judges, and admins across multi-step workflows.

User Research Prototyping User Testing Information Architecture Journey Mapping Figma

Product Designer

Juspay Technologies

Mar 2021 - Aug 2022 (1 year 5 months)

Redesigned high-stakes payment and checkout flows with real-time validation, increasing successful transactions and contributing to a 2x uplift in incremental revenue. Launched Juspay Studio, a no-code payment UI builder, acquiring 45+ enterprise clients within the first quarter.

Payment Flows Checkout Design No Code Design Systems Figma Prototyping

UI/UX Designer

XOXODAY

Sep 2019 - Mar 2021 (1 year 6 months)

Launched gamification features (badges, leaderboards) in the Compass app, driving over 1,000 engagement activities in the first month. Optimized the onboarding flow to boost engagement and improve the first-time user experience.

Gamification Onboarding UI Design UX Design Figma

UX Designer

Parallel Labs

Jan 2019 - Aug 2019 (7 months)

Co-facilitated design sprints for clients like Facebook, delivering high-fidelity prototypes that validated product concepts and reduced development risk. Collaborated with cross-functional teams to convert research insights into actionable design solutions.

Design Sprints Prototyping User Research Cross Functional Collaboration