Amna Abid
@amnaabid
I turn consumer, market, and campaign data into practical growth and customer experience strategies.
PakistanWhat I'm looking for
I've supported growth planning across Coca-Cola Icecek, Gas and Oil Pakistan, Parkview City, and Samaa TV, using market, consumer, competitor, and campaign data to inform decisions.
At Coca-Cola Icecek, I developed an 18-month e-commerce growth roadmap spanning DTC, marketplace partnerships, hyperlocal delivery, and loyalty programmes. I also delivered SWOT findings on logistics, pricing, and payment risks for senior management.
At Gas and Oil Pakistan, I designed a market study that identified five high-potential expansion locations for the 2026 strategy and developed 10 non-fuel partnership proposals, six of which advanced toward implementation.
I'm building on this work through research in consumer segmentation, customer journeys, CRM retention, and quantitative analysis using Power BI, Excel, Python, Stata, SPSS, SmartPLS, and Google Analytics. I enjoy turning evidence into targeted recommendations that strengthen customer experiences and business outcomes.
Experience
Work history, roles, and key accomplishments
Evaluated market, consumer, and competitor data to develop an 18-month e-commerce growth roadmap covering DTC expansion, marketplace partnerships, hyperlocal delivery, and loyalty programmes. Delivered SWOT findings evaluating logistics, pricing, and payment risks to support strategic planning.
Marketing Intern
Gas and Oil ltd.
Jun 2025 - Aug 2025 (2 months)
Designed a multi-method market study combining site visits, surveys, and secondary research to identify 5 high-potential expansion locations
incorporated into the company's 2026 strategy
Developed 10 non-fuel revenue partnership proposals for café and restaurant brands; achieved a 60% approval rate with 6 of 10 proposals
advanced toward implementation.
Education
Degrees, certifications, and relevant coursework
Lahore School of Economics
Bachelor of Business Administration (Hons), Marketing
Grade: 3.48/4.00
Pursuing a Bachelor of Business Administration with a focus on Marketing and a minor in Mathematics and Data Analytics.
Beaconhouse Liberty Campus
GCE A-Levels, Accounting, Mathematics, Economics
Completed GCE A-Levels with a focus on Accounting, Mathematics, and Economics.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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