
Ammar Yazji
@ammaryazji
I drive luxury boutique growth through VIP clienteling, team coaching, and commercial performance.
What I'm looking for
I'm currently managing boutique operations at Damas Jewellery, where I drive sales performance, KPI management, CRM, clienteling, inventory control, reporting, and team development.
I've improved boutique conversion by 48% year-on-year and delivered 10% year-on-year sales growth through focused coaching, client development, sales planning, and team engagement.
At Damas Jewellery | Roberto Coin, I represented high jewellery and luxury collections for VIP and high-value clients. I use product storytelling and knowledge of diamonds, high jewellery, and fine jewellery to support high-value purchasing decisions and build long-term relationships.
Previously, I managed high-volume store operations at Zara in Syria, leading teams against sales, productivity, and service objectives while maintaining strong daily execution and operational standards.
Experience
Work history, roles, and key accomplishments
Boutique Manager
Damas Jewellery
Jan 2024 - Present (2 years 8 months)
Lead and coach boutique teams to achieve sales, KPI, clienteling and client experience objectives. Improved boutique conversion by 48% year-on-year and delivered 10% year-on-year sales growth through client development, CRM, sales planning and team engagement.
Sales Consultant
Damas Jewellery
Jun 2022 - Dec 2023 (1 year 6 months)
Represented Roberto Coin high jewellery and luxury collections, delivering elevated experiences to VIP and high-value clients. Built and strengthened long-term client relationships through proactive clienteling, CRM follow-up and personalized recommendations.
Store Manager
Zara
Mar 2014 - Feb 2022 (7 years 11 months)
Managed daily store operations, sales execution, customer experience and team performance within a high-volume retail environment. Led, coached and developed retail teams against sales, productivity and service objectives.
Education
Degrees, certifications, and relevant coursework
Bachelor of Architecture Engineering
Bachelor, Architecture Engineering
Bachelor's degree in Architecture Engineering.
Availability
Location
Authorized to work in
Salary expectations
Skills
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