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Amira Shendy

@amirashendy

Product marketing manager at Sakura Finetek Europe who launched cover slipping film generating over €12 million in annual revenue.

Netherlands

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What I'm looking for

I'm seeking a role in a dynamic organization focused on innovation, excellence, and growth, where I can apply my expertise in product marketing, healthcare, and product lifecycle management.

At Sakura Finetek Europe B.V., I developed product marketing strategy and go-to-market plans, managed product lifecycle activities, and worked with regional teams on market-aligned offerings. I launched new cover slipping film that generates over €12 million in annual revenue.

I also partnered with UK-NEQAS to generate evidence-based data on HE routine staining, and contributed to the new instruments development pipeline with Sakura Finetek Japan & America.

At AstraZeneca, I supported the launch of immunotherapy products across multiple indications. I managed product lifecycle activities and worked with healthcare professionals, patient associations, payers, and cross-functional teams on medical plans, education, reimbursement files, and evidence generation.

Earlier, at Novartis Pharma, MEA, I supported launches including Zolgensma, Siponimod, and Ofatumumab, and developed market research on patient journey gaps and unmet needs. At Novartis Pharma, S.A.E, I contributed to medical planning and the launch of Entresto in Egypt; before that, I supported UNICEF programme implementation and child protection research in Cairo.

Experience

Work history, roles, and key accomplishments

EMEAI Product Marketing Manager

Sakura Finetek Europe B.V.

May 2024 - May 2026 (2 years)

Developed and executed product marketing strategy and Go-to-Market plans, managed product lifecycle, pricing, and regulatory compliance. Successfully launched a new cover slipping film generating over €12 million in annual revenue.

Product Marketing Go To Market Strategy Product Lifecycle Management Pricing Strategy Regulatory Compliance Cross Functional Collaboration Market Analysis Competitive Analysis

Medical Advisor Oncology

AstraZeneca

Aug 2022 - Jan 2024 (1 year 5 months)

Built trust through scientific collaboration with healthcare professionals, managed product lifecycle from pre-launch to post-launch, and provided medical information and education. Supported reimbursement file development and real-world evidence generation.

Medical Affairs Oncology Product Lifecycle Management Scientific Communications Reimbursement Real World Evidence Clinical Research Cross Functional Collaboration

Medical Science Liaison-Neuroscience

Novartis Pharma, MEA

Aug 2020 - Jul 2022 (1 year 11 months)

Managed Multiple Sclerosis and Spinal Muscular Atrophy therapy area products, developed strategic relationships with medical experts, and conducted market research to identify gaps and unmet needs. Implemented scientific projects for product launches.

Medical Science Liaison Neuroscience Multiple Sclerosis Spinal Muscular Atrophy Market Research Stakeholder Management Scientific Communications Project Management

Senior Therapy Area Specialist

Novartis Pharma, S.A.E

Dec 2017 - Aug 2020 (2 years 8 months)

Responsible for medical planning and integrated product strategy, created medical content and trained new product specialists. Launched Entresto in Egypt, recognized as the best launch in the pharmaceutical field in 2018.

Medical Planning Product Strategy Training Key Opinion Leader Management Sales Launch Management Content Development

Program Coordinator

UNICEF

Jul 2016 - Jul 2017 (1 year)

Supported implementation of annual work plans with governmental and non-governmental organizations, documented case studies for child protection trainings, and researched best practices in the MENA region.

Program Coordination Stakeholder Engagement Research Documentation Training Support Legal Translation