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ambika goyal

@ambikagoyal

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Senior Product Analyst at Hike App who built its analytics function and drove a 7% D1 retention lift.

India

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At Hike App, I built the analytics function from scratch, including a clickstream event taxonomy, BigQuery data models, and Tableau dashboards across two products. I also created executive reporting, daily and weekly trackers, cohort retention heatmaps, and funnel dashboards.

At Zupee, I introduced a Scratch card A/B experiment that improved D1 retention by 10%, and a cohort-based reactivation journey that increased M1 retention by 1.5%. I also increased deposit conversion by 2pp through pricing strategies for cohorts based on their affluence level.

At Junglee Games, I analyzed product features and experiments for Poker, including a Perspective view experiment that helped increase NGR by approximately 8%. Earlier, at Internshala and WNS GLOBAL SERVICES, I worked on product and recruitment analysis, data extraction, and forecasting support.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Analyst

Current

Hike App

Apr 2026 - Present (6 months)

Built the entire analytics function from scratch, including clickstream event taxonomy, BigQuery data models, and Tableau dashboards. Drove a 7% D1 retention lift through A/B experiment design and push notifications.

BigQuery Tableau A B Testing Cohort Analysis Dashboarding Data Modeling Click Stream Data

Senior Product Analyst

Zupee

Jul 2025 - Feb 2026 (7 months)

Increased deposit conversion by 2pp through pricing strategies and improved D1 retention by 10% via a Scratch card A/B experiment. Developed Tableau dashboards to analyze user movement and reduce manual intervention.

A B Testing Cohort Analysis Tableau Pricing Strategy Data Analysis Dashboarding

Senior Product Analyst

Junglee Games

Jul 2024 - Jun 2025 (11 months)

Analyzed cost estimations for roadmap planning and prioritized features. Concluded a Perspective view A/B experiment that increased Poker NGR by ~8%.

A B Testing Data Analysis Roadmapping Prioritization Poker Analysis

Product Analyst

Junglee Games

Mar 2023 - Jun 2024 (1 year 3 months)

Created a dashboard with major click events to analyze product health, reducing manual effort to 10%. Conducted over 25 pre-post analyses and concluded multiple A/B experiments for the Poker product.

A B Testing Dashboarding Data Analysis KPI Setting Poker Analysis

Data Scientist

Internshala

Sep 2021 - Mar 2023 (1 year 6 months)

Worked on feature-related analyses involving pre and post live data, handled the Employer side of the Recruitment Product, and completed 50+ analyses from both Recruitment and Student sides.

Data Analysis SQL Product Analytics Recruitment Analytics

Data Science Intern

Internshala

Mar 2021 - Sep 2021 (6 months)

Collaborated with Product, Business, and Marketing teams to provide business solutions. Used MySQL to extract data and automated Excel workbooks with VBA to analyze key metrics.

MySQL Excel VBA Data Analysis Stakeholder Management

Data Analyst Intern

WNS Global Services

Mar 2020 - Mar 2021 (1 year)

Supported the Brand Forecasting Team for multiple projects and clients. Developed Excel and VBA based global consolidators providing forecast summaries and insights.

Excel VBA Forecasting Data Analysis