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Amber BaldwinAB
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Amber Baldwin

@amberbaldwin

Senior Product Designer at Magenta Inc. and AVB Visuals founder, developing brand identities, visual systems, products, and campaign assets.

United States
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What I'm looking for

Seeking a remote creative leadership role where I can blend art direction, brand, product, packaging, and visual storytelling. I’m drawn to consumer and lifestyle brands where I can lead creative strategy, stay hands-on, and build meaningful brand experiences.

At Magenta Inc., I moved from Production Designer to Product Designer and now Senior Product Designer. My current role is based in Berkeley, California.

Through AVB Visuals, I develop brand identities, visual systems, products, packaging, photography, and campaign assets for small businesses and mission-driven organizations.

I set creative strategy and translate client goals into brand experiences across print, digital, ecommerce, and physical products. I also direct projects from discovery through launch, coordinating collaborators, vendors, timelines, client presentations, and execution.

Earlier, at E&E Co., Ltd., I designed wall decor products and imagery for department stores, worked with factories in China on designs, and helped build an image catalog system. My background also includes graphic design, photography, and studio-based fine art studies at San José State University.

Experience

Work history, roles, and key accomplishments

Magenta Inc. logoMI
Current

Senior Product Designer

Feb 2025 - Present (1 year 7 months)

Worked as Senior Product Designer at Magenta Inc..

AVB Visuals logoAV
Current

Founder

Aug 2014 - Present (12 years 1 month)

Creative Director & Founder | AVB Visuals | Jun 2015- Present
-Develop brand identities, visual systems, products, packaging,
photography, and campaign assets for small businesses and mission-driven
organizations.
-Set creative strategy and translate client goals into cohesive brand
experiences across print, digital, ecommerce, and physical products.
-Direct multidisciplinary creative projects fr

Magenta Inc logoMI

Production Designer

Oct 2020 - Jun 2022 (1 year 8 months)

Worked as Production Designer at Magenta Inc.

Floor & Decor logoFD

Design Consultant

Jul 2020 - Oct 2020 (3 months)

Worked as Design Consultant at Floor & Decor.

E&E Co., Ltd. logoEL

Associate Product Designer

Feb 2017 - May 2019 (2 years 3 months)

-Designed Wall Decor products and imagery for department stores world wide
-Specialized in development of alternative wall decor, framed graphics and canvas formats
-Worked with accounts such as: Target, HomeGoods, Bed Bath and Beyond and more.
-Communicated with factories in China to develop designs
-Helped a emerging department grow
-Helped build an image catalog system for the department

Maple Press logoMP

Graphic Designer

Jul 2015 - Aug 2016 (1 year 1 month)

-worked closely with management
-preformed print jobs for customers
-designed posters and advertisements for company and customers
-designed book covers, page spreads, infographics and icons for company and customers
-answered phones and responded to emails

miCA Creatives logoMC

Design Intern

Feb 2015 - Jul 2015 (5 months)

-helped a new start up company go live
-designed logo, and adverisements for company
-designed infographics, and website details
-photographed and edited product photos

San Jose State University logoSU

Marketing Assistant

May 2012 - May 2014 (2 years)

Making displays for upcoming productions
Making promotional fliers and posters for up coming production
Being part of the process of the production, taking photographs of the process, behind the scenes, and for archival purposes

Education

Degrees, certifications, and relevant coursework

SU

San José State University

Bachelor’s Degree, BA Design Studies

2011 - 2016

-strengthened design and photography skills
-strengthened my creative eye, and views on design
-volenteered in student organizations such as SPOTLITE and the TRFT Program

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