Open to opportunities

Amara Iheukwumere

@amaraiheukwumere

Message

I build PR and digital campaigns that grow visibility, trust, and engagement.

Nigeria

Message

What I'm looking for

I'm looking to lead strategic communications, PR, and digital campaigns that strengthen brand visibility, public trust, audience engagement, and measurable business growth.

I've led communications for Unilever's Closeup Fresh Protection launch, Uncover Skincare Nigeria, the Black Panther movie premiere, and Nigerian original films released on Netflix. My PR work builds media visibility, consumer traction, and audience anticipation.

At SOL Ragital, I led SEO/SEM, email, social media, and paid-ad strategies that increased website traffic by 41% and conversion rates by 18%. I also mentored a team of six marketers and built content marketing that achieved a 35% engagement rate.

With Lagos Urban Development Initiative, I developed integrated communications for public initiatives including Lagos Car Free Day, contributing to a 43% increase in brand awareness. I led crisis communication during a high-profile service recall, reducing negative press coverage by 59%.

I translate brand vision into compelling narratives through media relations, content strategy, stakeholder engagement, and integrated communications. I'm also experienced in social media management, campaign planning, product launches, and reputation management.

Experience

Work history, roles, and key accomplishments

Senior Communications Strategist

SoMe Solutions

Feb 2025 - Apr 2026 (1 year 2 months)

Led public relations strategy for the Nigerian launch of Closeup Fresh Protection Toothpaste by Unilever and executed PR strategy for Uncover Skincare Nigeria launch. Managed media relations and executed PR plans for the Black Panther movie premiere and Netflix original films.

Public Relations Media Relations Event Planning Budget Management

Lead Digital Marketing Manager

SOL Ragital

Nov 2023 - Nov 2025 (2 years)

Designed and led digital marketing strategies across SEO/SEM, email, social media, and paid ads, boosting website traffic by 41% and conversion rates by 18%. Led and mentored a team of 6 marketers and built community engagement achieving a 35% engagement rate.

SEO SEM Email Marketing Social Media Marketing Paid Advertising Team Leadership Content Marketing

Senior Digital Marketing Strategist

Lagos Urban Development Initiative (LUDI)

Jan 2020 - Jan 2024 (4 years)

Developed integrated communication strategies for public initiatives, achieving a 43% increase in brand awareness and reducing negative press coverage by 59% during a crisis. Grew digital audience from 800 to 4,000 followers and collaborated on research communication.

Strategic Communications Crisis Communications Content Strategy Social Media Management Stakeholder Engagement Media Relations

Social Media Manager

Open House Lagos

Feb 2020 - May 2023 (3 years 3 months)

Built and maintained brand voice across social platforms, growing followers by 75% on Instagram and Twitter. Produced architecture-focused content that drove a 78% increase in audience outreach and analyzed performance to optimize strategy.

Social Media Management Content Creation Brand Voice Analytics Community Engagement Campaign Planning

Communication Strategist

SoMe Solutions

May 2022 - Dec 2022 (7 months)

Public Relations Media Relations Event Planning Budget Management

Communication Manager/Executive Assistant

Office of the Special Advisor eGIS & Urban Development, Lago

May 2021 - Jan 2022 (8 months)

Developed the communication plan for the Electronic Planning Processing System (EPPPS), supporting the strategic rollout of Lagos State's digital urban planning initiative.

Communications Planning Stakeholder Communication Project Support