Ama Adadey
@amaadadey
Marketing and market research consultant who identified digital positioning gaps across 21 brands for Columbus Global.
United KingdomWhat I'm looking for
At Columbus Global, I led a SEMrush and SWOT analysis across 21 brands, identifying three digital positioning gaps that informed the client’s social media repositioning and content strategy. I also designed an Instagram strategy projected to increase engagement by 20%.
For the British Red Cross, I conducted 30+ interviews and reviewed research sources to understand youth volunteer engagement and communication preferences. I presented findings that contributed to a redesign of national digital outreach and recruitment communications.
My research has also covered Ghana’s fruit juice market, where I reviewed 50+ SKUs and identified category entry points for client recommendations. I’ve created TikTok content for Skinsolace that achieved 800+ views within 48 hours and edited Instagram content for @realising_baby_dreams.
Experience
Work history, roles, and key accomplishments
Interpreted and executed central corporate planograms for seasonal FMCG campaigns, achieving 100% compliance scores on promotional stand setups. Conducted daily system gap checks and coordinated real-time product restocks, maintaining a 90%+ availability rate for top-performing grocery lines.
Marketing Consultant
Columbus Global
Sep 2024 - Jan 2025 (4 months)
Led a strategic competitor analysis across 21 brands using SEMrush and SWOT analysis, identifying three digital positioning gaps that informed social media repositioning. Designed a data-informed Instagram content strategy projected to increase engagement by 20% and follower growth by 5% over six months.
Research Volunteer
British Red Cross
Apr 2024 - Jul 2024 (3 months)
Conducted 30+ qualitative interviews and analysed 10+ academic and internal sources to identify trends in youth volunteer engagement. Presented findings to the Transformation Manager, contributing to a redesign of national digital outreach and recruitment communications.
Market Research Consultant
Bryan & Associates
Feb 2022 - Jul 2023 (1 year 5 months)
Analysed five major competitors in Ghana's fruit juice category, reviewing pricing, flavour, packaging, and distribution data across 50+ SKUs. Identified three high-value category entry points that shaped product positioning and go-to-market strategy recommendations for clients.
Education
Degrees, certifications, and relevant coursework
Nottingham Trent University
MSc, Advertising and Marketing Communications
2023 - 2025
Pursued an MSc in Advertising and Marketing Communications, focusing on strategic marketing and consumer insights.
University of Cape Coast
BA, Communication Studies
2014 - 2018
Earned a BA in Communication Studies, developing foundational skills in media and communication.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Social media
Job categories
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