Helena Pavlenko

I am a passionate Social Media Content Creator with over two years of experience, primarily in the beauty industry. My expertise lies in crafting engaging, on-brand content for platforms like TikTok, Instagram, and Facebook, where I have successfully grown brand visibility and increased audience engagement.

At the core of my work is storytelling—creating visually compelling videos and photos that align with a brand’s message. My experience includes scripting, video editing, and using tools like Canva and in-app editing features to produce polished, high-quality content. I’m also proficient in leveraging AI tools to streamline content creation processes and optimize performance.

Some of my achievements include doubling an Instagram following to 60,000 in 10 months through influencer collaborations and targeted content strategies. I also have a strong ability to adapt to new trends and technologies, ensuring that my content remains fresh and impactful.

Outside of work, I’m fascinated by new trends in social media marketing and love experimenting with creative content strategies that push boundaries. I'm always excited about opportunities to collaborate with forward-thinking brands and teams that value creativity and innovation. I’m open to both freelance and full-time roles, ready to bring my skills to new and exciting projects.