Alisson Andrea

I’m a Marketing & Growth professional focused on high-impact campaigns, measurable results, and cross-functional execution. As a Marketing Experience Leader at Banco Davivienda, I guide growth initiatives and strengthen customer loyalty through strategy and experimentation.

Previously, I served as a Growth Marketing specialist at Banco Davivienda (DaviPlata), where I supported online marketing and conversion improvements using A/B Testing, key metrics, and data analysis. Earlier at CEMEX, I worked across digitalization and segment development, combining marketing strategy with customer experience and continuous improvement.

I bring an applied-analytics mindset from my master’s studies in Analítica Aplicada and engineering management background, enabling me to turn data into decision-making. I’m energized by building strategies, launching products, and leading teams to deliver clear outcomes like conversion rate gains and tighter process development.