Open to opportunities

Alina Bürkle

@alinabrkle

Creative marketing professional building brand partnerships, influencer campaigns, and social strategy that drive digital culture.

Italy

Message

What I'm looking for

I’m looking to lead influencer-driven brand partnerships and social strategy for fashion/beauty/lifestyle brands—owning creator collaborations, community building, and campaign execution with international teams and strong visual storytelling.

I’m a creative marketing professional specializing in brand partnerships, influencer marketing, and social strategy across fashion, beauty, and lifestyle brands. I build brand positioning and creative direction through digital culture and visual storytelling, translating strategy into campaigns, creator collaborations, and cross-platform activations.

In my most recent roles, I’ve led influencer partnerships and social media strategy, developed creator-led campaigns, and supported brand growth through community building and partnership-driven initiatives. I also bring a strategic product-and-research lens—presenting product concepts for international clients, conducting trend and market research, and coordinating product development—so brands can communicate clearly and innovate with confidence.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Partnerships Manager

Current

Maxler

Apr 2025 - Present (1 year 3 months)

Led influencer partnerships and social media strategy across digital channels, managing creator collaborations and cross-platform activations. Developed brand partnerships with online and offline communities, including sponsorships and experiential activations.

Influencer Partnerships Social Media Strategy Creator Partnerships Cross Platform Activation Campaigns Partnerships Sponsorship Experiential Marketing

Current

Brand & Marketing Consultant

Current

Freelance

Mar 2025 - Present (1 year 4 months)

Developed branding, social and campaign strategies for fashion, beauty and lifestyle brands, including influencer collaborations and creator partnerships. Provided brand positioning and creative direction for founder-led brands and created campaign concepts and presentations.

Brand Strategy Social Media Strategy Campaign Planning Influencer Marketing Creator Partnerships Positioning Creative Direction Visual Storytelling Collaboration

Marketing & R&D Manager

The Source Portfolio

May 2023 - Mar 2025 (1 year 10 months)

Presented product concepts and strategic solutions to international fashion clients. Conducted trend and market research to support product innovation and coordinated product development with international suppliers, creating product presentations and brand communication assets.

Marketing Strategy R&D Market Research Product Innovation Brand Communications LinkedIn Instagram

Social Media & Influencer Manager

Purelani Superfoods

Jan 2022 - Jan 2023 (1 year)

Directed social media campaigns, influencer collaborations and UGC initiatives. Supported brand growth through creator partnerships.

Social Media Campaigns Influencer Collaboration UGC Creator Partnerships English

Social Media Manager

Every Foods

Jan 2022 - Present (4 years 6 months)

Led social media strategy and content planning. Supported digital growth and audience engagement.

Social Media Strategy Content Planning Digital growth Audience Engagement

Influencer Marketing Manager

Snooze Project

Jan 2021 - Present (5 years 6 months)

Managed influencer partnerships and creator collaborations. Developed campaign strategies to increase visibility and community growth across Instagram, TikTok, LinkedIn and YouTube.

Influencer Partnerships Influencer Collaboration Campaign Strategy Instagram TikTok LinkedIn YouTube Community Growth

Social Media & Brand Communications

RE-NT Revolution

Jan 2020 - Present (6 years 6 months)

Contributed to the communication strategy for a sustainable fashion rental concept. Supported storytelling, audience engagement and early-stage brand growth.

Communication Strategy Storytelling Audience Engagement Brand Growth Sustainable Fashion Rental

Social Media & Brand Communications

WEITER United

Jan 2020 - Present (6 years 6 months)

Supported brand development and positioning in the luxury leather goods market.

Brand Development Positioning Luxury Goods

Education

Degrees, certifications, and relevant coursework

BSP Business School Berlin

Bachelor of Arts, Fashion Marketing

2016 - 2019

Activities and societies: Studied Fashion Journalism and Public Relations, Digital Fashion Business, Campaign Planning and Strategy, and International Marketing.

Completed a Bachelor of Arts in Fashion Marketing at BSP Business School Berlin from 2016 to 2019.