Edoardo Ruggiu
@edoardoruggiu1
Digital Marketing Specialist focused on Social Strategy, Brand Narrative and creator-driven growth.
ItalyWhat I'm looking for
Sono un Digital Marketing Specialist con focus su Social Strategy, Brand Narrative e gestione di creator e community. Coordino team e partner creativi e posso gestire in autonomia la produzione operativa, dalla pianificazione media all'esecuzione creativa.
Ho guidato l'avvio e il riposizionamento TikTok per Vallé, trasformando un trend spontaneo in posizionamento di marca con +6,3M visualizzazioni organiche, +10K follower e oltre 123K interazioni, e contribuendo a una campagna premiata (IMA Awards 2025).
Lavoro anche come consulente di brand identity per realtà locali (es. Pokettino), sviluppando TOV, format verticali, progetti valoriali e soluzioni pratiche con risorse limitate per aumentare riconoscibilità e coinvolgimento della community.
Experience
Work history, roles, and key accomplishments
Brand Identity Consultant
Pokettino
May 2023 - Present (2 years 9 months)
Developed distinct social identity and tone of voice for a local pokeria, creating recurring formats, visual assets and sustainability initiatives that increased community engagement without paid media.
Digital Marketing Specialist
Vallé Italia Srl
Jul 2018 - Present (7 years 7 months)
Lead social strategy and brand narrative for Vallé, launching TikTok in 2024 and shifting brand storytelling from organic trend-driven to brand-governed, delivering +6.3M organic views and +123K interactions while coordinating creators and media.
Education
Degrees, certifications, and relevant coursework
Università Cattolica del Sacro Cuore
Master of Advanced Studies, Digital Marketing
2018 - 2018
Master di I livello in Digital Marketing Specialist completed in Milan between January and June 2018 focused on digital marketing strategies and tools.
Università Cattolica del Sacro Cuore
Bachelor of Arts, Linguaggi dei Media
2014 - 2017
Laurea triennale in Linguaggi dei Media with coursework on media, communication and digital formats completed from Oct 2014 to Dec 2017.
Convitto Nazionale Vittorio Emanuele II
High School Diploma, Classical Studies
2008 - 2013
Diploma Liceo Classico obtained following secondary education from 2008 to 2013 with classical studies.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
Skills
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