For a legal services client, I researched audience needs and online behavior, then shaped a social media strategy around content pillars, tone of voice, and a publishing calendar. The work grew organic Instagram reach by 600%+, followers by 31%, and engagement rate by 79%.
I turned complex legal and administrative topics into clear content for a multilingual audience, producing more than 50 posts, Reels, and stories per month. I used Instagram Insights and Google Sheets to report on performance and adjust the strategy; I’ve also created content for Miami Swim Week and Ivan Franko National University of Lviv.

