Open to opportunities

Alido Rodriguez

@alidorodriguez

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Senior web designer with a focus on UX and e-commerce.

United States

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my design skills to enhance user experiences and contribute to impactful projects.

I am a passionate Senior Web Designer with a proven track record in enhancing user experiences and driving sales through innovative design solutions. My journey in digital art and design began with a B.F.A. from LIU Post, where I honed my skills in responsive web design, achieving a remarkable 25% increase in sales through strategic UX and UI enhancements.

Throughout my career, I have collaborated with cross-functional teams to create compelling e-commerce platforms. At Purity Products, I successfully improved user flows and visual design styles, resulting in significant sales growth. My experience includes crafting product detail pages for major retailers and managing project timelines effectively using tools like Monday.com. I thrive in dynamic environments where creativity meets strategy, and I am dedicated to delivering exceptional digital experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Web Designer

Current

Purity Products

Oct 2021 - Present (3 years 7 months)

Achieved a 25% increase in sales through UX and UI enhancements to responsive web design. Collaborated with CTO and external developers to improve user flows and visual design styles, while managing A/B testing for Amazon content.

UX Design UI Design HTML CSS Magento A B Testing Collaboration Visual Design

eCommerce Designer

Nestlé Health Science

May 2023 - Sep 2023 (4 months)

Crafted product detail pages for Costco using Photoshop and Figma, ensuring compliance with brand and regulatory guidelines. Managed project timelines and feedback across multiple teams.

Photoshop Figma Project Management Compliance Product Design

Senior Web Designer

The Bountiful Company

Nov 2018 - Oct 2021 (2 years 11 months)

Led design for national Sports & Active Nutrition brands, conducting competitor analysis and creating wireframes and prototypes. Collaborated with developers to launch multiple brand websites.

Wireframing Prototyping Competitor Analysis Collaboration Web Design Brand Strategy Photography

Web Designer

The Bountiful Company

Dec 2014 - Nov 2018 (3 years 11 months)

Developed digital assets for 9 globally trusted brands across various channels, managing social media content and email marketing campaigns.

Digital Marketing Social Media Email Marketing Content Creation Brand Management

Junior Web Designer

The Bountiful Company

Apr 2014 - Dec 2014 (8 months)

Constructed organic social media content, paid ads, and newsletters for 9 nutrition brands, contributing to overall marketing strategies.

HTML CSS Social Media Email Marketing Content Development Digital Advertising

Education

Degrees, certifications, and relevant coursework

Long Island University Post

B.F.A., Digital Art and Design

2021 -

Achieved a 25% increase in sales through UX and UI enhancements to responsive web design.

Long Island University Post

B.F.A., Digital Art and Design

2010 - 2014

Code HTML / CSS to create PDPs for our 200+ SKUs and monthly blogs in our custom Magento backend. Enhanced Amazon e-commerce A+ and B+ content via A/B testing, resulting in an increase of $20,000+ in sales.