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alicia aceituno

@aliciaaceituno

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Digital marketing professional with expertise in social media strategies.

United States

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What I'm looking for

I’m looking for a creative role where I can grow, collaborate, and make an impact—ideally in the entertainment or media industry. I thrive in fast-paced environments and want to be part of a team that values fresh ideas, storytelling, and authenticity. Opportunities to learn, be challenged, and contribute to meaningful projects are really important to me.

Hi, I’m Alicia! I’m the founder of Markit Girl LLC, a creative marketing studio focused on helping small businesses and creators grow with strategy, style, and heart. With a degree in Marketing and a minor in Business Analytics, I bring a mix of creativity and strategic thinking to everything I do.

I specialize in social media management, email marketing, and content creation, with hands-on experience using Meta Business Suite, Canva, Mailchimp, Constant Contact, CapCut, and Metricool. I’ve worked directly with clients to plan and schedule content, design graphics, manage content calendars, and analyze performance reports. I’m always exploring new ways to help brands connect with their audience and grow authentically.

Some highlights:
- Helped clients increase engagement by 40% through strategic social content.
- Created and managed monthly newsletters with an 87.8% average open/click rate.
- Designed Reels, carousels, and branded graphics tailored to audience insights.
- Collaborated with internal meeting to support marketing goals and client needs.

As a first-gen Latina from Guatemala, I value curiosity, connection, and creativity. I’m passionate about helping businesses show up confidently online and tell their story in a way that truly reflects who they are.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Markit Girl LLC

Dec 2023 - Present (1 year 7 months)

Developed and executed tailored social media strategies for small businesses and entrepreneurs, resulting in consistent growth in reach and follower engagement. Led end-to-end content creation, encompassing branded visual design and scheduled publishing via Meta, Planable,
and Metricool; boosted client engagement rates by 40% within the first quarter.

Social Media Strategy Content Creation Visual Design Metricool

Digital Marketing Trainee

The Global Tech Experience

Jun 2023 - Present (2 years 1 month)

Enhanced the brand's online presence and improved user experience by designing and developing an e-commerce website on Shopify. Streamlined processes and increased team productivity by 20% in collaboration with a global team on marketing initiatives.

Shopify SEO Digital Marketing

Compliance Analyst

Business Credentialing Services

Jan 2023 - Present (2 years 6 months)

Played a key role in achieving a 95% compliance rate in annual audits related to insurance certificates. Validated over 200 insurance certificates monthly to ensure compliance with company standards and industry regulations, reducing liability risks by 15% annually.

Compliance Auditing Risk Management Data Validation Regulatory Affairs

Publisher

Association of Latinos Moving Ahead

Jan 2022 - Present (3 years 6 months)

Designed and distributed a monthly Association Newsletter to 483 subscribers, aligning with editorial standards and mission, boosting event attendance by 22%. Implemented MailChimp and Canva to achieve an average open/click rate of 87.8%, demonstrating effective content delivery and audience engagement.

Mailchimp Canva Content Delivery

Education

Degrees, certifications, and relevant coursework

Ramapo College of New Jersey

Bachelor of Science, Marketing

Focused on marketing principles and strategies, complemented by a minor in business analytics. Gained skills in data interpretation and market analysis.