AAalicia aceituno
@aliciaaceituno
Digital marketing professional with expertise in social media strategies.
United StatesWhat I'm looking for
I am a passionate digital marketing professional with a strong foundation in social media strategies and compliance analysis. As the founder of Markit Girl LLC, I have successfully developed tailored social media strategies for small businesses, resulting in significant growth in reach and engagement. My experience includes leading content creation and delivering performance reports that help clients achieve their marketing goals.
In my previous role as a Compliance Analyst at Business Credentialing Services, I played a crucial role in achieving a 95% compliance rate during annual audits. My attention to detail and ability to collaborate with teams ensured that we maintained high standards in validating insurance certificates, ultimately reducing liability risks. I also contributed to the Association of Latinos Moving Ahead by designing newsletters that boosted event attendance and implementing effective social media strategies.
With a Bachelor of Science in Marketing and a minor in Business Analytics, I am equipped with the skills necessary to enhance brand presence and improve user experience. I am eager to leverage my expertise in digital marketing, SEO, and data analysis to drive impactful marketing initiatives.
Experience
Work history, roles, and key accomplishments
Founder
Markit Girl LLC
Jan 2024 - Present (1 year 5 months)
Developed and executed tailored social media strategies for small businesses and entrepreneurs, resulting in consistent growth in reach and follower engagement. Led end-to-end content creation, from branded visual design to publishing and scheduling using Meta, Planable, and Metricool.
Digital Marketing Trainee
The Global Tech Experience
Jun 2023 - Present (2 years)
Enhanced the brand's online presence and improved user experience by designing and developing an e-commerce website on Shopify. Streamlined processes and increased team productivity by 20% in collaboration with a global team on marketing initiatives.
Compliance Analyst
Business Credentialing Services
Jan 2023 - Present (2 years 5 months)
Played a key role in achieving a 95% compliance rate in annual audits related to insurance certificates. Validated over 200 insurance certificates monthly to ensure compliance with company standards and industry regulations, reducing liability risks by 15% annually.
Publisher
Association of Latinos Moving Ahead
Jan 2022 - Present (3 years 5 months)
Designed and distributed a monthly Association Newsletter to 483 subscribers, aligning with editorial standards and mission, boosting event attendance by 22%. Implemented MailChimp and Canva to achieve an average open/click rate of 87.8%, demonstrating effective content delivery and audience engagement.
Education
Degrees, certifications, and relevant coursework
RJRamapo College of New Jersey
Bachelor of Science, Marketing
Focused on marketing principles and strategies, complemented by a minor in business analytics. Gained skills in data interpretation and market analysis.
CMCounty College of Morris
Associate of Science, Business Administration
Completed foundational coursework in business administration. Developed a strong understanding of core business principles.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
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