At The KPI Institute, FAEI, I designed and developed instructional materials and learning experiences for professional programs. I created digital and blended content, including online modules, interactive media, assessments, and supporting resources.
I applied ADDIE, Bloom’s Taxonomy, and adult learning principles to align learning objectives, materials, and assessments. I also used simulations and scenarios to reflect real-world business challenges.
At Nevin Altmann, I directed business strategy and operations for a local fashion brand. I managed budgeting and financial performance, and developed marketing and branding strategies.
Earlier, I led sales and training work at Osool Real Estate, where I developed sales plans and created customized training curricula. At Orascom Development, I assessed workflows and identified opportunities to improve business processes.

