Looking for a job

Alfonso Reyes

@alfonsoreyes

Copywriter and UX writer crafting strategic, empathetic content that boosts engagement and conversions.

I am a copywriter and UX writer who blends creative storytelling, analysis and empathy to craft brand-first messaging that connects with users and drives results.

At Borea Studio I developed a brand identity for a key client, aligned team ideas with user personas, and redesigned UX content for an international travel site that helped reduce bounce rate by 30%.

Previously, as Community Manager and Content Creator at JotaJota Graphics, I led original digital campaigns that achieved organic growth of 20–35%, increased impressions up to 120% for a top brand, and improved conversions via Meta ads and Google Ads.

I specialize in high-impact copy, empathetic UX writing, SEO and paid ecosystem management, and I seek to create written experiences that strengthen the relationship between brands and their users.

Experience

Work history, roles, and key accomplishments

Current

Copywriter / UX Writer

Current

Borea Studio

Jan 2024 - Present (1 year 10 months)

Developed brand identity and UX content for an international travel website, aligning voice and tone with user personas and reducing bounce rate by 30%. Currently updating studio marketing content to better match brand strategy and users.

UX Writing Brand Voice Content Strategy SEO Meta Ads Google Ads Copywriting

Community Manager

JotaJota Graphics

Jan 2018 - Dec 2019 (1 year 11 months)

Led original digital campaigns driving organic growth of 20–35% across international clients; increased impressions by 120% and conversions by 10% for a top-performing brand. Managed Meta ads to lift impressions up to 150% and conversions up to 20%.