I am a copywriter and UX writer who blends creative storytelling, analysis and empathy to craft brand-first messaging that connects with users and drives results.
At Borea Studio I developed a brand identity for a key client, aligned team ideas with user personas, and redesigned UX content for an international travel site that helped reduce bounce rate by 30%.
Previously, as Community Manager and Content Creator at JotaJota Graphics, I led original digital campaigns that achieved organic growth of 20–35%, increased impressions up to 120% for a top brand, and improved conversions via Meta ads and Google Ads.
I specialize in high-impact copy, empathetic UX writing, SEO and paid ecosystem management, and I seek to create written experiences that strengthen the relationship between brands and their users.
