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Alex Shp

@alexshp

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Product Manager at Pink Elephant who improved provider matching and grew qualified leads by 16% in 12 weeks.

Belarus

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At Pink Elephant, I improved the provider-matching CTA and quiz acquisition flow, increasing qualified leads by 16% in 12 weeks. I also restructured provider data so AI search and recommendations could work reliably.

I built a verification process that cut the provider verification cycle from 7 days to 2 days. I also validated a mobile learning app hypothesis through quizzes, paywall experiments, and acquisition funnel tests.

At Dubizzle Labs, I adapted Formacar products for the GCC market through localization, UX redesign, and local payment integrations. Earlier, I delivered digital-twin reliability and speech analytics products, and built talent-management and EdTech platforms at Knomary Group.

Experience

Work history, roles, and key accomplishments

Product Manager

Pink Elephant

Jul 2024 - Jun 2026 (1 year 11 months)

Led product management for a scalable ecosystem of ventures in mental health and personal development. Increased qualified leads by 16% in 12 weeks, improved provider profile views from 2% to 8%, and reduced verification cycle time from 7 days to 2 days.

Product Management AI SQL REST APIs Jira Confluence Agile Scrum Meta Ads Telegram Ads Reddit Ads Cursor Ahrefs Google Search Console Data Migration A B Testing UI UX

Product Manager

Dubizzle Labs

Dec 2023 - Jul 2024 (7 months)

Managed the automotive subproduct ecosystem Formacar in the GCC market, including 3D/AR MarTech solutions and a mobile super app with 8.5 million users. Introduced AI tools to accelerate content creation, segmented product tracks, and built an internal AI business-analyst agent.

Product Management AI Fireflies Notion AI ChatGpt Meta Ads Telegram Ads Agile Jira Confluence SQL REST APIs Localization B2B Sales Product Economics CAC LTV

Product Manager

NDA

Feb 2022 - Dec 2023 (1 year 10 months)

Led two product streams: a reliability stream on a digital-twin platform for industrial production, and a stream analyzing employee psychological states using ML and speech-based AI. Designed data structures, built analytical models, and delivered an MVP sold to a major bank.

Product Management AI Data Modeling SQL Agile Scrum NLP Psychology Speech Analytics MVP Roadmapping

Product Manager

Knomary Group

Mar 2018 - Feb 2022 (3 years 11 months)

Delivered a talent-management platform for a group of 86 enterprises, including hiring, onboarding, education, and accreditation. Built cross-cutting engines for role/access control and report generation, and launched two SaaS products, one becoming a US market leader in white-label EdTech.