At ARRL - The National Association for Amateur Radio®, I develop social media strategy across seven platforms and launched a short-form content initiative. I also introduced an influencer system to diversify weekly content and build brand awareness.
I produce direct email marketing campaigns focused on membership acquisition and retention, and analyze social media performance through Meta and Google Analytics. My work also includes creative projects and managing mobile applications for annual tradeshow events via TripBuilder™.
At Fleet Feet, I executed marketing, communications, and community outreach efforts through email campaigns and website management. Running Insight recognized my utilization of video content, and I led weekly training groups to engage the local running community.
I’m also a professional athlete, a two-time Olympic Marathon Team Trials qualifier, and a four-time Eversource Hartford Marathon Champion. I captained CCSU Cross Country and Track and coached at Central Connecticut State University, where I earned a Master of Strategic Communication and a Bachelor of Arts in Journalism.
