
Zach Beltz
@zachbeltz
Strategic communications professional skilled in storytelling, brand strategy, creative planning, and collaborative problem-solving.
What I'm looking for
At ULM, I designed and validated a strategic communications framework for collegiate track and field programs, translating academic research into a practical content strategy.
I identified a gap in how programs approached social media strategy and content planning, then developed year-round content pillars, seasonal planning, publishing guidelines, and implementation recommendations. Piloting the framework with ULM Track & Field contributed to 17% follower growth and strong engagement during implementation.
As a Track and Field Coach at the University of Louisiana Monroe, I mentored student-athletes in the jump events. During this time, I produced social media content focused on using consistent visual branding. I also collaborated with coaching staff across recruiting, travel, operations, and communications.
Competing as a professional track and field athlete taught me to approach challenges with curiosity, discipline, and long-term thinking. I'm particularly drawn to environments where strategy and creativity intersect, including sports, entertainment, and media.
Experience
Work history, roles, and key accomplishments
Track and Field Coach - Graduate Assistant
University of Louisiana Monroe
Jan 2025 - May 2026 (1 year 4 months)
Contributed to the development of a Division I track & field program through athlete mentorship, cross-functional program support, and brand-focused communications that strengthened the team's identity on and off the field.
Strategic Communication Graduate Project
University of Louisiana Monroe
Jan 2026 - Apr 2026 (3 months)
Designed and validated a strategic communications framework for collegiate track & field programs, translating academic research into a practical content strategy that strengthened brand identity and audience engagement.
Professional Track and Field Athlete
Self Employed
Jan 2019 - Jan 2026 (7 years)
Competed professionally in track & field while managing the demands of elite training, competition, and personal career development, cultivating resilience, adaptability, and a long-term approach to continuous improvement.
Education
Degrees, certifications, and relevant coursework
University of Louisiana Monroe
Master of Arts, Strategic Communications
Grade: 3.80
Pursued a Master of Arts in Strategic Communications with a GPA of 3.80, completing relevant coursework in multimedia storytelling, strategic communications methods, and photography and storytelling.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
zachbeltz.wordpress.comSalary expectations
Social media
Job categories
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