Zach Beltz

At ULM, I designed and validated a strategic communications framework for collegiate track and field programs, translating academic research into a practical content strategy.

I identified a gap in how programs approached social media strategy and content planning, then developed year-round content pillars, seasonal planning, publishing guidelines, and implementation recommendations. Piloting the framework with ULM Track & Field contributed to 17% follower growth and strong engagement during implementation.

As a Track and Field Coach at the University of Louisiana Monroe, I mentored student-athletes in the jump events. During this time, I produced social media content focused on using consistent visual branding. I also collaborated with coaching staff across recruiting, travel, operations, and communications.

Competing as a professional track and field athlete taught me to approach challenges with curiosity, discipline, and long-term thinking. I'm particularly drawn to environments where strategy and creativity intersect, including sports, entertainment, and media.