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Alex Barham

@alexbarham

Senior Technical Growth Strategist at The McCarthy Companies, scaling SEO and AEO programs for 25+ automotive clients.

At The McCarthy Companies, I lead SEO and SEM strategy for 25+ national automotive clients with a combined $250K monthly ad budget. I built the SEO department from inception and developed workflows and an internal training framework.

I spearheaded scalable SEO and AEO initiatives, including model and vehicle comparison page frameworks shaped around search intent, user experience, and conversion pathways. I also manage production of 400+ SEO-optimized content pieces quarterly and partner with developers and designers on migrations and redesigns.

At Doctor Logic, I developed SEO and content strategies for 50+ healthcare professionals, supporting retention, account growth, and search visibility. Earlier, at Dealer.com, I managed SEO and PPC performance for 90+ Ford and Lincoln dealership websites and developed a monthly SEO audit process that became a company-wide standard.

Experience

Work history, roles, and key accomplishments

Current

Senior Technical Growth Strategist

Current

The McCarthy Companies

Oct 2022 - Present (4 years)

Lead SEO and SEM strategy for 25+ national automotive clients with a combined $250K monthly ad budget, optimizing campaigns for visibility, ROI, and lead generation. Built and scaled the SEO department from inception, creating standardized workflows and an internal training framework.

SEO SEM AEO PPC UX Google Ads Structured Data Sitemaps Canonical Tags Site Architecture Internal Linking E E A T Content Strategy Team Leadership Training Mentorship

Digital Marketing Manager & Content Marketing Specialist

Doctor Logic

Jan 2022 - Oct 2022 (9 months)

Drove customer retention and account growth by developing tailored SEO and content strategies for 50+ healthcare professionals. Increased client engagement and search visibility through strategic content marketing leveraging patient success stories and local SEO optimization.

SEO Content Marketing Local SEO PPC Review Generation Customer Retention Cross Selling Upselling Training

Performance Manager / Search Engineer

Dealer.com

Sep 2017 - Jan 2022 (4 years 4 months)

Managed 90+ Ford and Lincoln dealership websites, optimizing SEO and PPC performance across multiple U.S. markets. Developed and implemented a monthly SEO audit process that became a company-wide standard and generated recurring revenue for 7+ years.

SEO PPC Digital Marketing SEO Audits Training Cross Functional Collaboration Brand Alignment