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Alexandre Farias

@alexandrefarias

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Off-page SEO Manager at KTO Group who drove 60M+ impressions and 90%+ visibility across tracked Gemini prompts.

Brazil

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What I'm looking for

I'm open to new opportunities where I can contribute my SEO expertise, analytical skills, and AI-driven approach to organic growth and AI visibility.

At KTO Group, I led off-page SEO and link-building strategies that generated 60M+ impressions and 800K+ clicks. My work sustained top keyword rankings and achieved 90%+ visibility across tracked Google Gemini prompts.

I developed AI-powered workflows using custom GPTs in ChatGPT and Skills in Claude, reducing article production time by approximately 75%. I also managed publisher placements, agency relationships, and up to four SEO writers.

Earlier, at ENV Media, I worked on link-building initiatives for KTO through strategic outreach, competitor analysis, and AI-assisted content. I also wrote freelance content across multiple industries and managed e-commerce operations at E-FIT Suplementos.

Experience

Work history, roles, and key accomplishments

Off-page SEO Manager

KTO Group

Oct 2024 - Oct 2026 (2 years)

Led SEO and link-building strategies that sustained top keyword rankings, generated 60M+ impressions and 800K+ clicks, and achieved 90%+ visibility across tracked Google's Gemini prompts. Developed AI-powered workflows using custom GPTs and Claude, reducing article production time by approximately 75%.

SEO Link Building Digital PR AI Content ChatGpt Claude Google Search Console Ahrefs Keyword Research GEO Team Management Budget Management KPI Tracking

Junior SEO Marketing

ENV Media

Sep 2023 - Oct 2024 (1 year 1 month)

Drove link-building initiatives for KTO through ENV Media, combining AI-powered content workflows, data-driven competitor analysis, and strategic outreach to strengthen SEO performance. Planned and produced SEO-friendly off-page articles using tailored LLM prompts and negotiated placements with publishers.

SEO Link Building Content Creation AI Tools ChatGpt Outreach Competitive Analysis Ahrefs Negotiation Reporting

Freelance content writer

Freelance

Jan 2018 - Sep 2022 (4 years 8 months)

Wrote hundreds of pieces of content for Rock Content, Contentools, and own clients, including blog articles, e-books, and social media content across various industries. Achieved an average rating of 4.7 stars on Rock Content platform.

Content Writing Blogging SEO Social Media Ebooks Research

E-Commerce Manager

E-FIT Suplementos

Jul 2016 - Dec 2017 (1 year 5 months)

Managed all e-commerce operations, including online store creation, SEO, administration, inventory management, product purchasing, customer service, and sales. Created content for blog, newsletter, and social media, helping the company reach over 10,000 followers and ranking the website among Google's top results for several keywords.

Ecommerce SEO Content Creation Social Media Paid Ads Inventory Management Customer Service

Corporate Purchasing Intern

Continental

Jan 2013 - Dec 2014 (1 year 11 months)

Issued purchase orders for freight and logistics services, prospected and registered vendors, and issued RFIs, RFPs, and RFQs. Compared and negotiated commercial proposals, assisted with bidding processes, and supported internal clients.

Procurement Vendor Management RFI RFP RFQ Negotiation Excel Contract Management

English instructor

Epic

Feb 2011 - Apr 2013 (2 years 2 months)

Taught English to students with varying levels of proficiency using a method incorporating memorization techniques, conversation practice, and grammar lessons.

Teaching English Communication Skills