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Ana Carolina

@anacarolina4

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SEO Off-Page Specialist at Odds Scanner Group, growing organic reach through link building and Digital PR.

Brazil

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At Odds Scanner Group, I develop off-page SEO and link-building strategies across multiple markets to support content-led organic growth. I analyze competitor backlinks and monitor links to find strategic opportunities.

I use Ahrefs and SEMrush for link audits, and develop sponsored content concepts aligned with SEO and business objectives. I also manage partner and supplier communications and create training materials to improve process consistency.

Previously, as a Junior SEO Off-Page Specialist at Odds Scanner Group, I worked on sponsored content strategies, publisher relationships, and portfolio management. I also executed Digital PR initiatives to strengthen brand positioning, credibility, and organic visibility.

At Gshield, I created SEO-optimized e-commerce content, conducted audits, and made on-page optimizations. I’m currently expanding my toolkit through hands-on technical SEO audits and data exploration with Looker Studio, SQL, and BigQuery.

Experience

Work history, roles, and key accomplishments

Current

SEO Off-Page Specialist

Current

Odds Scanner Group

Jul 2024 - Present (2 years 4 months)

- Off-page SEO and link-building strategies across multiple markets, driving content-led organic growth;
- Conduct competitor backlink analysis and continuous link monitoring to identify strategic opportunities;
- Perform link audits using tools such as Ahrefs and SEMrush to ensure portfolio quality and performance;
- Develop sponsored content concepts aligned with broader SEO and business objecti

Junior SEO Off-Page Specialist

Odds Scanner Group

Sep 2023 - Jul 2024 (10 months)

- Develop and implement sponsored content strategies aligned with overall marketing and growth objectives;
- Build and nurture strong relationships with publishers, partners, and external stakeholders to support off-page initiatives;
- Oversee and optimize publisher portfolio management, ensuring quality standards and strategic alignment;
- Leverage off-page performance data and SEO insights to dr

SEO Intern

Gshield

Feb 2023 - Sep 2023 (7 months)

- Creation of SEO-optimized content for e-commerce;
- Execution of comprehensive SEO audits and on-page optimizations;
- Monitoring algorithm updates and implementing strategic adjustments;
- Writing keyword-optimized category descriptions and technical product content;
- Development of content strategies in collaboration with press, media, and cross-functional teams.

Marketing and Communication Internship

BrunSker Tecnologia

Sep 2022 - Nov 2022 (2 months)

- Development of advertising assets and campaign materials for internal and external initiatives;
- Support in the execution and optimization of digital strategies;
- Active participation in brainstorming sessions and marketing project planning;
- Conducting market research and trend analysis to support strategic decision-making.