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Alexandra Burcea

@alexandraburcea

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Results-driven digital marketer focused on growth and product adoption.

Canada

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What I'm looking for

I’m seeking a senior digital marketing role where I can lead multi-channel strategy, collaborate cross-functionally, drive product adoption, and mentor teams in a data-driven, growth-focused environment.

I am a results-driven digital marketing professional with over seven years of experience in marketing, communications, and digital project management. I specialize in developing and executing multi-channel marketing strategies and optimizing content to drive visibility and lead generation.

At DerandWalk, I led stakeholder relations and go-to-market activities for custom ChatGPT solutions, producing case studies, whitepapers, trainings, and collaborating with sales and product teams to prioritize enhancements and drive adoption.

At KPMG I managed global digital operations, supervised country coordinators, and led the largest Adobe Experience Manager implementation across 177 websites, focusing on content strategy, SEO, campaigns, and training to empower member firms.

Earlier roles at Publicis Groupe and ES3 strengthened my QA and digital project lifecycle expertise across web and mobile projects. I bring strong analytics, CMS (AEM/WordPress/etc.), and cross-functional collaboration skills to deliver measurable marketing outcomes.

Experience

Work history, roles, and key accomplishments

Marketing Lead

DerandWalk

Nov 2023 - Apr 2025 (1 year 5 months)

Led marketing and stakeholder engagement for custom ChatGPT solutions, producing case studies and workshops that drove adoption and supported sales lead generation. Collaborated with product and QA teams to prioritize features and ensure reliable deployments.

Marketing Strategy Stakeholder Management Content Creation Lead Generation Product Marketing Workshop Facilitation Market Research

Content Marketing Manager

KPMG International

Mar 2017 - Sep 2023 (6 years 6 months)

Managed global digital operations and a team of five country coordinators for the largest AEM implementation (177 sites), driving content strategy, SEO improvements, and delivery of global campaigns like Global CEO Outlook. Improved member-firm adoption through training and cross-functional project execution.

Adobe Experience Manager Content Strategy SEO Google Analytics Project Management Stakeholder Management Training

Quality Assurance Analyst

Publicis Groupe

Jan 2015 - Feb 2017 (2 years 1 month)

Performed creative and functional QA for web and mobile campaigns for major clients, conducting manual and automated cross-browser and performance testing to ensure successful deployments. Collaborated across creative, development, and analytics teams throughout project lifecycles.

QA Testing Cross Browser Testing BrowserStack CMS Manual Testing Automated Testing

Quality Assurance Tester

ES3

Jan 2012 - Dec 2014 (2 years 11 months)

Tested IPTV applications and games, logged and tracked defects in Bugzilla and Jira, and participated in daily Scrum to coordinate fixes and maintain project timelines. Analyzed requirements to validate functionality and support release quality.

Functional Testing Bugzilla Jira Scrum Test Reporting Regression Testing