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Alexander Latino Ramirez

@alexanderlatinoramir

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Marketing Manager at Contollo Consulting who coordinated growth across three brands and improved audience engagement.

Nicaragua

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At Contollo Consulting, I coordinated marketing initiatives across Contollo, GlowBox, and The Catalyst Effect, spanning content strategy, social media, digital campaigns, and web acquisition. I also coordinated content for The Catalyst Effect, contributing to 908.1 YouTube watch hours and 30 hours and 26 minutes of Spotify listening time.

At Contollo Consulting, I supported GlowBox’s digital acquisition, contributing to approximately 12,000 active website users and 6,900 views of the Authority GTM landing page. I also contributed to acquiring 13 new GlowBox clients, representing approximately $97,500 in five-month contract value and $19,500 in monthly recurring revenue.

At Madal, I led creative strategy and social media management for seven client brands, developing content for Facebook and Instagram to fit each brand’s audience and business objectives. My background also includes digital marketing strategy, creative direction, customer support, and administrative and financial operations.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Contollo Consulting

Feb 2024 - Sep 2026 (2 years 7 months)

Led marketing projects from strategy through execution, coordinating cross-functional teams and managing client relationships. Contributed to significant growth in organic visibility, content performance, and client acquisition across multiple brands.

Digital Marketing Strategist

Contollo Consulting

Apr 2021 - Apr 2024 (3 years)

Supported digital marketing strategy through content planning, copywriting, social media, and campaign performance analysis. Achieved significant increases in organic reach, content engagement, and audience growth.

Digital Marketing Content Strategy Copywriting Social Media Campaign Analysis Content Calendar Brand Consistency Performance Monitoring Facebook YouTube Spotify Audience Engagement

Creative Director

Madal

Mar 2020 - Apr 2024 (4 years 1 month)

Led creative content development for digital marketing campaigns, translating client objectives into compelling messaging and creative concepts. Managed social media for 7 client brands and coordinated design and video teams.

Creative Direction Content Development Copywriting Social Media Management Campaign Concepts Brand Voice Content Calendar Team Coordination client feedback Performance Analysis Facebook Instagram

Analyst

Ministry of Foreign Affairs

Mar 2014 - Nov 2017 (3 years 8 months)

Supported accounting and financial administration for assigned Nicaraguan embassies, coordinating with embassy personnel and maintaining accurate financial records.

Accounting Financial administration Expense Recording Bank Reconciliation Documentation Coordination Financial Reporting

Chief Administrative Officer

Embassy of Nicaragua in France

Feb 2012 - Feb 2014 (2 years)

Coordinated the embassy's administrative, financial, and consular operations, ensuring timely reporting and communication with the Ministry of Foreign Affairs. Provided consular support to Nicaraguan nationals in Paris.

Administrative Management Financial Reporting Consular Services Asset Management Diplomatic Support Communication Skills Coordination Reporting