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Alexander Jardine

@alexanderjardine

Web developer & SEO specialist building Next.js, React and TypeScript sites, CMS migrations, and tools that improve organic growth.

Canada

Message

What I'm looking for

I’m open to full-time and contract roles in web development, technical SEO, and growth.

I am a Toronto-based web developer and SEO specialist building and improving websites since 2022, with earlier experience in e-commerce and organic search. I design, code and launch custom Next.js, React and TypeScript sites, and work across WordPress, Shopify and Webflow. I own projects from requirements through testing, launch and support, with redirects, structured data and analytics planned in from the start.

In independent client work, I built sites for hospitality, B2B, trades and wellness businesses. B&B Specialty Contractors' owner reported 17 website-generated jobs as of October 2, 2026. The Black Salt Room's May 2026 Lighthouse lab reports scored 100 in all four categories on mobile and desktop. I turned Lambert Architectural Lighting's 46 MB catalogue into a 13-page website in 3 to 4 weeks and managed Bodie Foundation's Ecwid-to-Shopify migration with zero merchant downtime.

At VonClaro, I managed organic search and website performance across eight client accounts, doubled organic sessions and increased organic leads 43% in six months for an equipment manufacturer, and built Python/OpenAI audit workflows that saved about 25 hours per month. Earlier, I helped migrate Copper CRM's 200+ page marketing site from Craft CMS to Webflow, including redirect mapping, content migration and SEO QA.

I designed, built and run Silktrace (silktrace.app), a multi-tenant SEO research product with more than ten signed-up users, using Next.js, TypeScript and PostgreSQL. I also built an internal prospecting app with React, FastAPI and PostgreSQL.

Open to full-time and contract roles in web development, technical SEO and growth.

Experience

Work history, roles, and key accomplishments

Current

Web Developer & SEO

Current

Freelance / Self-employed

Nov 2023 - Present (2 years 11 months)

Build Next.js, React and TypeScript sites from requirements through QA, launch and support. B&B Specialty Contractors' owner reported 17 website-generated jobs; Black Salt Room's launch Lighthouse lab scores were 100 in all categories. Managed a Shopify migration with zero downtime and built Silktrace (10+ users). Freelance work overlapped VonClaro through Nov 2025.

Next.js React TypeScript JavaScript HTML CSS Tailwind ThreeJS Framer Motion GSAP WordPress Shopify Webflow SEO JSON LD Upstash Redis Resend Vitest Playwright Axe Core

Web & SEO Consultant

SharpEnd

Jan 2024 - Oct 2026 (2 years 9 months)

Contract web and SEO partner across hospitality, nonprofits, fitness and local services. For Palisades Lodge, led local SEO and destination content, built a Mews-connected booking step, and grew Google reviews from zero to 42. Search Console showed organic clicks up 248% in July to September 2026 versus the previous three months.

SEO Local SEO Google Business Profile Structured Data Redirects Content Strategy Analytics Mews Webflow

Growth Manager, Organic & Web Performance

VonClaro

Oct 2023 - Nov 2025 (2 years 1 month)

Managed organic search and website performance across eight agency client accounts, doubling organic sessions and growing organic leads 43% in six months for a large manufacturer, and built Python and OpenAI workflows saving 25 hours monthly.

SEO Organic Search Web Performance Python OpenAI GA4 Google Tag Manager WordPress Shopify Sanity HTML CSS

SEO Specialist

Copper CRM

Mar 2023 - Oct 2023 (7 months)

Helped migrate Copper's 200+ page marketing site from Craft CMS to Webflow, building redirect and URL maps, cleaning content, and running SEO QA to protect organic traffic.

SEO Webflow CraftCMS Redirects Content Migration Crawlability Metadata Internal Linking Web Performance

Web Developer & SEO

Freelance / Self-employed

May 2022 - Mar 2023 (10 months)

Delivered project-based SEO, landing-page, analytics and website work for small and midsize businesses on WordPress and Shopify, implementing fixes directly and owning hands-on delivery.

Customer Support Specialist

Reynolds and Reynolds

Jan 2020 - May 2022 (2 years 4 months)

Supported business customers on B2B CRM and payroll software, and built SQL, Excel, and VBA reporting workflows for recurring operational needs.

SQL Excel VBA CRM Payroll Software Customer Support

Founder & Owner-Operator

Fidget Doctor

Sep 2017 - Apr 2019 (1 year 7 months)

Built and ran a Shopify dropshipping store while studying marketing, generating approximately $100K in gross sales, handling store build, theme customization, product pages, SEO, suppliers, fulfillment, and customer service.

Shopify Dropshipping Ecommerce SEO Keyword Research Customer Service