Open to opportunities

Alessandra Loconte

@alessandraloconte

I manage digital communication, campaigns, content, and customer relationships for brands across media, marketing, and e-commerce.

Italy

Message

What I'm looking for

I'm looking to contribute to digital communication, content, campaign management, and customer experience initiatives where I can coordinate projects, build effective stakeholder relationships, and deliver measurable results.

I manage communication for three Guimer brands, creating more than 35 monthly social, website, newsletter, and commercial content pieces while tracking digital performance through KPIs and reports.

I've coordinated over 45 monthly digital autopromotion campaigns at Mediaset using Google Ad Manager and FreeWheel, and I bring additional experience in internal communication at CNH Industrial, e-commerce content management with Magento, and customer care operations.

Experience

Work history, roles, and key accomplishments

Current

Communication & Marketing Specialist

Current

Guimer

Jan 2025 - Present (1 year 8 months)

Managed online and offline communication for 3 corporate brands, developing content for social media, website, newsletters, and commercial materials. Produced over 35 monthly contents and monitored digital performance through KPIs and reports.

Social Media Management Content Creation KPI Reporting Client Relations Mexal

Digital Autopromo Communication

Loconte Mediaset

Jan 2024 - Jan 2025 (1 year)

Managed and monitored over 45 monthly digital self-promotion campaigns for group channels using Google Ad Manager and FreeWheel. Coordinated with marketing, programming, and production teams to ensure editorial and operational deadlines.

Google Ad Manager FreeWheel Campaign Management Client Management

Front Office & Customer Care Contact Specialist

Centro Hercolani

Feb 2023 - Dec 2024 (1 year 10 months)

Managed reception and assistance for over 50 clients daily via calls, emails, and in-person visits. Coordinated appointments and handled administrative and insurance paperwork with high document accuracy.

Customer Service Appointment Coordination Administrative Work GIPO

Internal Communication - Stage

CNH Industrial

Jan 2022 - Jan 2023 (1 year)

Wrote informational content for internal corporate use and collaborated with external agencies for video production. Created corporate materials and content.

Internal Communications Content Writing

E-Commerce & Digital Content Assistant

Smart Home

Jan 2021 - Jan 2022 (1 year)

Inserted and updated over 40 products on e-commerce systems and managed digital content through Magento. Created and optimized visual materials for the website and supported quality control and database updates.

Magento E commerce Support Content Management Visual Design Database Management