At Microsoft, I own the research agenda for Copilot in Word. I reframed the roadmap question from what the AI can do to where it fits into how people already work, shifting investment from capability-building to adoption.
At Routific, I built the research function from zero, including its strategy, methods, tooling, participant panels for hard-to-reach business users, and a feedback system the whole company reads. I turned customer-facing roles into research inputs that feed product planning.
At Nordeus (Top Eleven), I founded the research department and brought player evidence into product and leadership meetings. Longitudinal behavioural data contradicted stated preferences around a gameplay pivot; the call held, and retention confirmed it.
At EyeSee, I helped build the company, team, and eye-tracking and facial-coding practice, while owning research and client relationships for major brands. Earlier, at GfK, I analyzed and reported on large panel datasets, covering sampling, cleaning, and modelling.
