My Power BI sales and marketing dashboard brings together more than eight report pages and 15 DAX measures to track revenue, conversion, and trends. I modeled the data in a star schema and used Power Query to build an ETL process from Excel and CSV files.
I also automated weekly operational reports with Power BI, Excel, and Python, including scripts to generate Excel files, send reports, and consolidate CSVs. This saved about four hours of repetitive work each week.
In a business performance analysis project, I used SQL to extract and transform relational data, then visualized the results in Power BI. I also analyzed user behavior and segmented customers to identify business patterns.

