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Laura Escobar

@lauraescobar1

Message

I build competitive brands through strategy, positioning, and integrated marketing.

El Salvador

Message

I'm driving brand positioning, value, and growth as Brand Manager at Publicidad Comercial, leading multiple brands and 360° campaigns across every touchpoint. I coordinate clients, suppliers, and multidisciplinary teams while using market and brand performance to guide strategic decisions.

Previously, I developed digital strategies and media campaigns at Innbox and managed full-funnel digital, email, and HTML initiatives at Es Sostenible. My work has supported Wendy’s positioning and contributed to 2% year-over-year sales growth.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Publicidad Comercial

Jan 2023 - Present (3 years 8 months)

Lead the strategic management of multiple brands, driving their positioning, brand value, and growth. Develop and execute 360° campaigns, ensuring brand consistency across all touchpoints.

Brand Strategy Positioning 360° Brand Campaigns Market Analysis Team Coordination

Marketing Specialist

Innbox (Agencia de Innovación)

Jan 2021 - Dec 2023 (2 years 11 months)

Developed digital marketing strategies, defining strategic pillars, target audiences, tone of voice, and digital presence. Managed and optimized digital media campaigns, from audience segmentation to performance analysis.

Digital Marketing Strategy Audience Segmentation Performance Analysis Media Campaigns

Marketing Manager

Es Sostenible

Jan 2020 - Dec 2021 (1 year 11 months)

Managed digital strategies and Meta Ads campaigns, integrating awareness, acquisition, conversion, and retention objectives across the funnel. Developed email marketing and HTML initiatives integrated into the digital strategy.

Digital Strategy Meta Ads Email Marketing HTML Funnel Management