Alejandra Bedoya
@alejandrabedoya
I’m an MBA market development and marketing advisor turning data into sales growth and operational insights.
ArgentinaWhat I'm looking for
I’m an MBA with experience across finance, marketing, and data analysis, supporting commercial teams in U.S. markets. I focus on translating complex data into actionable insights that strengthen sales performance and strategic decision-making.
At ExxonMobil, I currently serve as a Market Development Advisor, leading consolidation and execution of the Canada Retail Annual Sales Plan through volume forecasting, network growth strategies, and budget planning. I conduct data-driven analysis on market trends, consumer behavior, and competitive dynamics, while building dashboards and reports to track pipeline health, sales performance, and key KPIs.
Previously, I owned the U.S. Gift Card program strategy end-to-end, including partner management, campaign planning, and performance tracking for customer acquisition and revenue growth. Earlier roles at Accenture and Deloitte strengthened my financial modeling, forecasting, risk analysis, and stakeholder communication—plus the discipline of process improvement and executive-ready insights.
Experience
Work history, roles, and key accomplishments
Leads consolidation and execution of the Canada Retail Annual Sales Plan by integrating volume forecasting, network growth strategy, and budget planning. Conducts data-driven analysis on market trends and competitive dynamics, and builds dashboards to track pipeline health, sales performance, and KPIs.
Owned the U.S. Gift Card program strategy, leading end-to-end execution including partner management, campaign planning, and performance tracking. Developed and executed marketing initiatives and monitored program performance to deliver insights for strategy optimization.
Led the annual planning process for the U.S. Marketing team and delivered monthly business performance analysis with KPIs to senior leadership. Partnered with stakeholders (Procurement, Payables, Audit) to streamline processes and support ad-hoc strategic initiatives with financial modeling and data analysis.
Delivered financial analysis on revenue, cost, and risk to support data-driven decisions for a U.S. client team. Led forecasting and planning processes, communicated KPIs to senior stakeholders, identified risks and performance gaps, and mentored junior analysts.
Education
Degrees, certifications, and relevant coursework
Universidad del CEMA
Master of Business Administration, Business Administration
2022 - 2023
Completed a Master of Business Administration (MBA) at Universidad del CEMA from 2022 to 2023.
Universidad Nacional de La Plata
Bachelor of Business Administration, Business Administration
2008 - 2015
Earned a Bachelor of Business Administration at Universidad Nacional de La Plata from 2008 to 2015.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Job categories
Skills
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