Alanna Reardon

I founded DolceThrift Club, an independent vintage clothing brand where I build its visual identity and social presence across e-commerce, social media, and in-person events.

I create short-form video, styled fashion imagery, product features, promotional graphics, and campaign content, while managing product drops, markets, pop-ups, photoshoots, collaborations, inventory, merchandising, and customer communication. At Model Citizens, I managed a high-traffic vintage retailer, supervised a five-person team, and created fashion-focused content, lookbooks, styling videos, and product photography.

I've also created marketing materials and digital content for residential development projects at Trifecta Group, and styled runway looks for a PIE NL fashion show using Model Citizens and DolceThrift Club wardrobe.